The Go Extra campaign entered its second half, ,mid-way through the Tamil Nadu stretch, covering the cities of Chennai, Vellore, Salem, Namakkal, Tiruchengode, Sankagiri and Dharmapuri in the state. Next up was Karnataka, a state that gave a ‘red carpet’ welcome to the Go Extra truck and the team. The campaign in the state included on-ground events at two locations in Bangalore followed by one each at Hiriyur, Hubli and Belgaum, all of which saw massive response and turnout from the fleet operator, truck driver and mechanic fraternity. The President and Secretary of the respective truck / lorry owner associations graced the occasion and lauded the efforts of the unique campaign, reiterating the success and recognition of the initiative.
As usual, representatives from the partner names – Title Partner Bridgestone India, Trucking Partner Ashok Leyland, Bearing Partner Delux Bearing, Suspension Partner Jamna Auto and Lighting Partner DH Lighting were present with full vigour across all locations to ensure the audience is fully engaged and appraised of their respective latest product offerings and innovative solutions that help reduce costs and result in better savings, while also improving performance, reliability and safety.
Following Karnataka, the Go Extra campaign moves on to Gujarat, skipping Maharashtra for safety reasons keeping in mind the COVID concerns in the state.
Stay tuned for more updates from the upper west coast state!