Focusing on its three core brands, Kolbenschmidt, Pierburg and Motorservice, Rheinmetall affiliate KSPG Group is launching a new brand identity starting from July. Rolled out in 2011, the corporate logo acts as an umbrella or roof covering the three traditional brands with which KSPG, whose history goes back over a century, will in future ensure a uniform and group-wide presentation to its customers.
Under the ever-present corporate logo, it is the respective traditional core brand that will play the lead role in day-to-day business. This is Kolbenschmidt for the business units dealing in small-bore pistons, bearings, castings and large-bore pistons, with the product groups small-bore and large-bore pistons, engine blocks, cylinder heads, structural components as well as bearings and continuous castings. All these are bundled in KSPG’s Hardparts Division.
The Pierburg brand will be used by the following business units related to pump technology, automotive emission systems, solenoid valves, commercial diesel systems and actuators. These cover the respective product groups such as water, oil and vacuum pumps, exhaust-gas recirculation systems, solenoid valves and actuators for cars and commercial vehicles. Together, these business units constitute KSPG’s Mechatronics Division.
Motorservice continues to specialize in domestic and international parts business which is clustered in the Aftermarket Division.
This brand relaunch aims at confining attention to the three firmly established core brands. The group attaches special importance to close customer relations while additionally emphasizing its strong employee focus.