A world market leader in composite material and GRP specialist, Lamilux has identified India as one of its key focus markets for future growth. The company, which gets 50 per cent of its revenue from Europe and a significant share from the US market, is fast expanding its presence in India and China as part of its Asia growth strategy and is gunning for continued success in the region.
Talking exclusively to MOTORINDIA, Dr. Heinrich Strunz, Managing Director, Lamilux, says: “India is a very interesting market where we have a lot of expectations for the future. We are growing in India and are quite satisfied with the progress we are making. India is one of the fastest growing markets for Lamilux and we are working on expanding our presence in the country.”
While Europe and the US are Lamilux’ major markets at present, the Asian market is where the company expects the highest growth to come from in the coming years. “Currently around 10 per cent of our revenue comes from the Asian market, which means we have a lot of scope for expansion in the region. At present, China contributes a bit more than India, but we expect India to pick up in future. In the next two years, we hope to at least double our presence in India and in Asia”, adds Dr. Strunz.
The two key factors that have been instrumental in Lamilux’ success in different global markets are its strong technology know-how and understanding of, and connect with customers. The MD agrees that the two factors have been key for the company’s success. He shares: “On the one side, we are an experienced company with a very good development department and, on the other, we understand the needs of the customer very well. We don’t just show our products to customers, we show them how to work with the products and customize them to suit their needs.”
Emphasizing the importance of having a sales team that is technically strong, the MD explains: “Ours is a technical product, so providing good technical support is very important. Of course, we must have good capability in sales but we are fortunate to have a sales team in India which is technically strong. One our main strength is the technical support we provide and we can see the same having a positive impact on the Indian market as well.”
Sharing his views, Mr. Rohan Bellikatti, Regional Technical Sales Manager, South India & Sri Lanka, Lamilux India, says: “The trust and backing of our management motivates us to deliver better results. They believe in us and we believe in them, and that’s how we have been very successful. My goal will always be in sync with that of the company, and this close co-operation has made it possible for us to reach where we are today.”