Institutional sales accounting for half of the company’s turnover
Liberty Shoes is one of the leading manufacturers in the leather footwear industry in India. It features amongst the top five leather footwear manufacturers of the world. With six state-of-the-art manufacturing units and a 10,000-strong workforce, the company produces more than 75,000 pairs of footwear in a day, with an annual turnover of Rs. 600 crores.
With more than a dozen footwear brands, Liberty’s product range covers shoes for people of all ages, preferences, lifestyles and personalities. Today, the group provides a complete range of footwear through its three sales & marketing verticals, namely, Export, Domestic Retail & Institutional Sales vertical, which include industrial footwear.
‘WARRIOR’, a highly-acclaimed industrial shoe brand from the house of Liberty, offers maximum safety and comfort to workers at every step of the way. It is a well-acclaimed name in safety & soft shoes category in the institutional markets and has a loyal customer base across a wide spectrum of industries such as Aviation, Chemical Industry, Construction Business, Defence Services, Heavy Engineering, Hotels, and Manufacturing & Mining. Prolonged standing, walking, operating machinery, high heels, falling objects and slippery surfaces are just some of the dangers that WARRIOR Safety Shoes protect the feet from at the workplace.
The WARRIOR is a technologically-advanced and globally-accepted safety shoe brand made in accordance with the International Standard EN 345, with International and National accreditations from the most reputed labs such as PFI Germany, Satra UK, FDDI Noida, DGAQA, DGQA, BIS and DGMS. These approvals reveal Liberty’s consciousness to produce world-class safety shoes as per the best International and Indian standards.
Industrial brands like Freedom, Fighter and Cassino from the house of Liberty are also developed exclusively to cater to the industrial segment.
Liberty’s Institutional Sales vertical contributes almost 50 per cent of its annual turnover at present and is growing at a healthy rate of close to 10% to 15% annually.
Corporates who have formulated annual rate contract for the supply of industrial shoes for their staff & workforce include Hindustan Coca-Cola, ONGC, Murugappa Group, GAIL, L&T, Nestle, Ambuja, MRPL, ACC, Ultratech Cement, Mylan, Dr. Reddy, Lupin, Ranbaxy, Hyundai, Maruti, Ford, Toyota, Hero Motocorp and Honda Motors.