Lucas TVS, a renowned leader in auto electrical components for over 60 years, is making significant strides in expanding its filtration business. Known for its quality and innovation, the company has shown steady growth in the OEM filter business and is planning for future expansion in this sector.
In 2009, Lucas TVS established its first filter manufacturing plant in Pantnagar, Uttarakhand. This strategic move marked the company’s entry into the filtration sector. Leveraging its expertise in delivering high-quality filtration solutions, the company has become a preferred supplier for many OEMs and aftermarket customers.
Recognizing the increasing demand and positive feedback from customers, Lucas TVS is now set to expand its operations in the southern region. Mr. Vishal Kumar, Head of Sales & Marketing, stated, “Over the last decade, our customers in both the OEM and aftermarket segments have acknowledged our design capability, quality, and service. To meet the growing demand and better serve our customers, we are expanding our operations in the southern region.”
The expansion strategy of Lucas TVS Filters is centered on enhancing customer engagement by intensifying its marketing efforts and offering a full range of products, including air filters, oil filters, fuel filters, and cabin air filters. The company has launched targeted marketing campaigns and initiated channel partner meets, particularly in the southern region. These activities are designed to reach end customers more effectively, fostering stronger connections and brand loyalty. By strengthening its presence in this key region, Lucas TVS Filters aims to provide superior service, faster response times, and tailor-made solutions that meet the unique needs of its customers.
The journey of Lucas TVS from a leader in auto electricals to a significant player in the filtration business underscores its dedication to innovation, quality, and customer service. With a solid foundation and ambitious expansion plans, Lucas TVS continues to solidify its position as a major brand in the market. The company’s focus on the filtration business, coupled with its commitment to customer connectivity, ensures a bright future filled with growth and success.