Mahindra Truck and Bus Division marked its entry into a brand new market segment of intermediate commercial vehicles (ICV) with the FURIO range of vehicles. The launch has established Mahindra’s place as a full range commercial vehicle player in the goods segment with an unprecedented customer value proposition ‘Get more profit or give the truck back.’ The FURIO will be available across India at prices starting at Rs. 17.45 lakhs for the FURIO12 19ft HSD variant and at Rs. 18.10 lakhs for the FURIO14 19ft HSD variant (ex-showroom Pune).
Addressing the media at the NESCO Exhibition Centre in Mumbai, Dr. Pawan Goenka, Managing Director, Mahindra & Mahindra Ltd., said: “The launch of the new FURIO range of ICV trucks with an unprecedented customer value proposition of ‘Get more profit or give the truck back’ is a unique and pioneering promise, which reflects our serious commitment to the segment and confidence in our product. It is also an outcome of substantial investments in the CV business. Today we are probably the first and possibly the only CV brand in the world to have an end-to-end presence from 3-wheelers to 49T trucks. With the Pininfarina design, the FURIO is set to be a game changer for us and perhaps for the industry, giving the new truck one of the safest, most ergonomic and comfortable cabins that will set new standards.”
Speaking at the launch of the ICV range, Rajan Wadhera, President, Automotive Sector, Mahindra & Mahindra Ltd., said: “The ICV category is highly competitive making the entry of a new player seem difficult. However, we are confident of making our mark with an unprecedented Customer Value Proposition, focusing on maximizing earnings and ensuring the peace of mind of our customers. Our strong technological acumen and ability to gather and process customer insights have helped us devise category best products. With the launch of the Mahindra FURIO, with guaranteed higher profit, I am confident that the ICV segment will never be the same again.”
Said Vinod Sahay, CEO, Mahindra Truck and Bus and Construction Equipment Divisions, Mahindra & Mahindra Ltd.: “The Mahindra FURIO is designed around the unaddressed needs of ICV customers. They have been longing for a truck that can deliver higher earnings, lower total cost of ownership (TCO), the highest warranty, the lowest maintenance and yet have world class, no-compromise safety and comfort, all in one truck. The Mahindra FURIO, with its unmatched package of customer value propositions and a very competitive initial price offer, is precisely that. We are confident enough to guarantee higher profits or take the truck back, and that in itself is a defining moment for the industry”.
The Mahindra FURIO is the culmination of focused efforts over the past four years from more than 500 Mahindra engineers and 180 suppliers with an investment of Rs. 600 crores. It is notable that earlier MTB had introduced its BLAZO range of heavy commercial vehicles with the hugely successful and popular ‘Mileage Guarantee’, which subsequently helped double its market share.
The FURIO factor
The FURIO not only offers best-in-class mileage, the highest payload, lowest TCO with rugged aggregates but also ensures the best-in-class safety and comfort in a segment which has the maximum high-speed applications among all CV segments in India. It also comes with the first time ever 5 years/5 lakhs km free maintenance guarantee (free AMC) and 5 years/5 lakhs km transferrable warranty.
The FURIO is believed to improve the operating economics of customers through its highest payload capacity, best-in-class mileage, lowest maintenance costs and better engine power management across different load and road conditions. Keeping this in mind, the new Mahindra MDI Tech FURIO engine is equipped with the patented Mahindra FuelSmart technology to optimize fuel consumption. The highlight of this technology is the multimode switches to optimize fuel consumption and engine power availability as per load and road conditions. Apart from this, the MDI Tech engine is light weight, and low friction to further enhance its efficiency. It also offers high torque at low RPMs leading to higher performance in both inter-city and intra-city traffic conditions.
Rugged aggregates
The FURIO is built with rugged and durable aggregates for longer vehicle life, at the same time offering the highest payload in the entire segment to carry more and earn more. The Pininfarina designed FURIO is set to be a game changer for MTB and for the industry, giving the new truck the safest, most ergonomic and comfortable cabin that will set new standards. Apart from being the most profitable truck by virtue of its best-in-class Fuel efficiency, lowest TCO and highest payload, the brand new FURIO also comes with many thoughtful features built around the truck driver to provide more comfort and also enhance safety and productivity.
The walk-through cabin with flat driver resting seat is an example of the intelligent use of cabin space. It also entails the provision of storage facility as standard OE fitment and provision for seating three persons, including the driver. To top this, the brand new FURIO also features a sleeper berth in a day cabin. This is an industry first. It also comes with some more industry-first features such as cornering lamps for better night driving visibility, 10 bar pressure bigger brakes for safest braking and standard radial tyres which lead to better safety as well as further improvements in fuel efficiency.
Clearly, with enhanced safety for higher uptime and more earnings, the FURIO pushes the standards in the category even higher.
