Mahindra & Mahindra Ltd. has reported that its small commercial vehicle Jeeto, the modular range of 8 mini-trucks, has garnered a market share of 20 per cent within just a year of its launch. To celebrate Jeeto’s first anniversary and keeping with its customer-centric initiatives, the company came out with an exchange offer of upto Rs. 20,000. Jeeto also comes with a warranty of two years or 40,000 km, whichever is earlier.
Launched in June 2015, Jeeto has successfully established Mahindra as a leader in the small commercial vehicle segment. Further, with superior product performance, lower maintenance, best-in-class mileage and the promise of a 30 per cent higher earning potential, the vehicle has scored high over its nearest competitors.
Speaking on the occasion, Mr. Pravin Shah, President & Chief Executive (Automotive), Mahindra & Mahindra Ltd., said: “At Mahindra we always believe in making customer-centric, class-leading offerings, and the Jeeto has successfully delivered on this promise. A game-changer in its category, Jeeto has helped us increase our market share substantially in less than 2 tonne LCV segment, thereby establishing us as leaders in the small commercial vehicle category. Further we are delighted with our customers’ feedback as they have appreciated Jeeto’s style, pick-up, fuel economy, higher earning potential and best-in-class operating economics. Going forward we will continue to partner with our customers in their endeavour to progress in life and the 1st anniversary celebration initiatives are in line with this thinking.”
