Announces entry into lower HP backhoe loader segment with EarthMaster SX Smart50
Mahindra Construction Equipment (MCE), a division of Mahindra & Mahindra, part of the Mahindra Group, has introduced its new BS-IV compliant construction equipment range with the launch of the new BS-IV compliant Motor Graders – Mahindra RoadMaster G9075 & G9595 – and Backhoe Loaders – Mahindra EarthMaster SX, and VX.
MCE’s BS-IV range adheres to its commitment to lowest cost of maintenance in the industry. The new range comes equipped with the robust iMAXX telematics solution providing customers with diagnostic, prognostic, and predictive fleet management along with many other category-leading features. True to Mahindra’s belief of providing disruptive services, it reaffirms its commitment to superior performance, higher uptime and lower operating and owning costs, and thereby higher profits.
Jalaj Gupta, Business Head, Mahindra Truck & Bus and Construction Equipment, said: “Keeping with our brand purpose to guarantee prosperity for our customers for the Construction Equipment business, we are happy to introduce our BS-IV range of Mahindra EarthMaster Backhoe Loaders. We are a challenger brand and our aim is to provide our customers with best-in-class solutions which provide high reliability and low owning and operating costs, thereby improving their productivity and profitability.”
Gupta further added: “We are also pleased to launch our BSIV compliant range of the Mahindra RoadMaster Motor Graders necessary due to the advent of new emission norms for the Construction Equipment industry. These tough and reliable products have been designed and developed in India after an in-depth understanding of the needs of the consumers which is the hallmark of Mahindra’s product development process.”
MCE is an Indian Construction Equipment OEM that designs and manufactures machines customized to the needs of Indian customers since 2011. MCE is committed to providing a disruptive customer value proposition of assured higher profits and has a winning range of Backhoe Loaders, EarthMaster and Motor Graders, RoadMaster (17% market share). Currently over 7000 EarthMaster and over 700 RoadMaster are delighting customers with their 24×7 superior performance and are committed to building the nation frugally, driving higher prosperity in the ecosystem.
Mahindra EarthMaster BS-IV & SX Smart50
With the BS-IV introduction, the entire EarthMaster range of Backhoe Loaders is enhanced both in terms of productivity and features. Powered with a reliable 74 HP CRi Mahindra Engine, it now has 13% higher torque compared to BSIII leading to improved machine’s loader efficiency. With improved hydraulic system which has a higher flow handling capacity, and other improvements leads to overall production capacities improvement of 10%. With quintessential and unique features as Banana Boom, joystick lever, robust design, and bigger buckets, EarthMaster range is well suited for all types of backhoe applications be it mining, trenching, crushers, building construction or any other work in construction industry. It would be available in two variants – SX & VX which would be accompanied with resale value guarantee offering peace of mind not only during the equipment ownership but at time of resale as well.
The SX Smart50 is a product in a new low range HP category which is an optimum solution for the hirer segment. The product is created with the proven Mahindra 50HP Ditech BSIII engine and optimized hydraulics to provide equivalent Backhoe productivity as 74HP. SX Smart50 compliments the requirement of price sensitive customers in a highly competitive low margin segment.
The new EarthMaster range comes with ergonomically designed keeping operator comfort at the forefront. With tinted glass, coat hanger, mobile and water bottle holder among others, improved feature packed cabin makes it comfortable and safe to our operators. The aim to provide more profit and property to our customers, EarthMaster range is designed to deliver the lowest maintenance cost in industry within their respective category.
Mahindra RoadMaster BS-IV
The new BS-IV RoadMaster range offers an optimized solution and precisely caters to the road contractor’s grading needs for government flagship programs such as Smart city, Bharatmala, etc., as well as for major district roads, state highways, border roads and expansion of national highways.
The G9075 is powered with 74HP CRI Engine and increased torque up to 350 NM which is ideal for State highways, Rural Roads, District Roads, and other projects under PMGSY. This Motor Grader is coupled with a 3 m (10 ft) wide blade and is optimized to deliver zero compromise grading at a fractional 40% cost as compared to conventional motor graders.
The G9595 is powered with 95 HP CRi Engine and increased torque up to 400 NM which is ideal for National Highway and their expansion process, rail corridor and industrial plot levelling. Keeping operator comfort in mind, G9595 comes with an ergonomically designed air-conditioned cabin. It provides operator’s fatigue free operating experience helping them improve overall productivity.
The RoadMaster range will augment the product portfolio of large contractors and will be an optimal solution for constructing medium roads, state highways as well as national highways. They are also apt for applications such as embankment or earthwork for laying of railway tracks and levelling of large plots for industrial construction and ports.