Mahindra Trucks and Buses Ltd. (MTBL) launched two new products, the TRACO 49 and the TRUXO 37, at the show. These two new additions to the MTBL range will further strengthen the company’s portfolio to become a complete HCV player.
The TRACO 49 tractor trailer which will be available with 210 and 260 hp powerful MPOWER engines features a best-in-class cabin designed for longer hauls. It is specially crafted for load applications like containerized heavy duty loads, cement, steel, over-dimensional cargo and heavy machinery, amongst others, and to deliver superior fuel efficiency without compromising on power and ruggedness.
The TRUXO 37, the new rigid multi-axle truck that MTBL proposes to launch in due course, will also provide great value and better earnings to its customers through superior fuel economy and optimal power for a range of load applications. Both the vehicle models are scheduled to hit the market towards the end of 2014.
Speaking on MTBL’s showcase at Auto Expo 2014, Mr. Rajan Wadhera, Chief Executive – Technology, Product Development & Sourcing & Director and Head – MTBL, said: “We are fully committed to making substantial investments in new products and upgrading our existing products in order to enhance our presence as a formidable player in the Indian commercial vehicle space. In addition, our plans to enter new segments like ICV and MCV, besides completing and upgrading our existing range, are also on a firm footing.”
In addition, the TORRO 25 Tipper with 9-speed transmission and bogie suspension and LCV load products Loadking ZOOM Container Truck and Tipper were also showcased. The Mahindra Tourister Cosmo bus, with new eye-catching premium interiors developed in partnership with the MG Group, also drew huge visitor attention. To top it up, an interesting array of aggregates, cabin and driveline were also showcased, highlighting the superior technology behind the MTBL products.
Despite an industry downturn, MTBL has reaffirmed its intent on investing Rs. 300 crores to explore new product lines in the LCV, ICV and MCV segments, besides another investment of Rs. 200 crores to strengthen the current product line-up of trucks and buses, including the refurbishing of the existing LCV models. This reaffirms the company’s commitment towards delivering best-in-class products, year on year, to cater to various customer segments.
Mr. Nalin Mehta, Managing Director & CEO, MTBL, observed: “Despite severe recessionary market conditions, MTBL is endearing itself to a large section of buyers which includes top fleet owners pan India across segments and load applications. This is a tribute to cutting edge technology with which our products are built and the ever growing service and spares network which ensures higher uptime and better earnings for our customers. Our exhibits at the Auto Expo will further reinforce our customer centricity in the form of new products and offerings”.
With over one lakh LCV trucks and buses and more than 9,000 HCV trucks on Indian roads, the company services them with a 24×7 service network of more than 1,856 touch points that includes 59 3S CV dealerships, 334 authorized service points drawn from other dealers within Mahindra’s Automotive and Farm Equipment Sector’s network and nearly 1,463 roadside assistance points strategically located on important trucking routes. Besides, MTBL has a spares retail network of 575 outlets.