Mahindra & Mahindra Ltd. (M&M) has launched the Bolero Maxi Truck Plus (BMT Plus) to extend its domination in the Indian pick-up segment. Tagged as the ‘Perfectly Styled City Pick-up’, the Bolero Maxi Truck Plus has been developed on the company’s rugged Bolero Pick-up platform and is conceptualized to cater to the needs of urban goods transportation. It is powered by Mahindra’s proven 2523 cc fuel-efficient common-rail engine, which delivers a mileage of 17.7 kmpl.
The Bolero Maxi Truck Plus has been positioned in the 1 to 1.2T small pick-up segment and is suitable for both inter- and intra-city applications. To cater to the challenges of transportation in urban areas, the vehicle has been designed to easily manoeuvre through heavy traffic, narrow city lanes and numerous flyovers and still gives a best-in-class fuel economy. This is enhanced by a higher load carrying capacity and improved safety measures for customers, which Mahindra focuses on as a customer-centric organization.
The vehicle’s front nose design provides safety in bumper-to-bumper traffic, while its lower turning radius, coupled with power steering, allows for better manoeuvrability while transporting cargo through narrow city roads. The presence of a digital immobilizer also helps prevent vehicle theft. The vehicle cabin makes it an ideal stylish urban commercial pick-up.
Speaking at the launch function, Mr. Pravin Shah, Chief Executive, Automotive Division, M&M, said: “The Indian pick-up market is growing more rapidly than ever before and Mahindra has been leading this category (2-3.5 ton GVW LCV segment) with a 54% market share during FY 2012-13. We have continuously updated and evolved our products to deliver greater value to our customers while retaining the basic tough and rugged DNA associated with Mahindra vehicles.”
M&M had sold around 102,000 vehicles in the pick-up segment in FY13, a 41 per cent increase in sales over the previous year. It has a capacity of rolling out 135,000 units annually from its three manufacturing locations.
Mr. Vivek Nayer, Chief Marketing Officer, Automotive Division, M&M, observed: “The Bolero Maxi Truck Plus is aimed to cater to the transportation needs of the discerning urban city customer and will also meet the growing needs of current customers who want to upgrade and earn more. We are sure that the stylish new vehicle will strengthen our pick-up portfolio and help consolidate our market share in this segment.”
The Bolero Maxi Truck Plus offers a power-packed performance as it comes with a renowned and trusted 2523cc 4 cylinder common rail engine. With its 63 BHP power (46.3 kW), 195 Nm torque and sturdy rigid leaf-spring suspension robust build, the vehicle provides higher fuel efficiency of 17.7 kmpl. The large cargo deck allows the vehicle to carry a payload of 1,150 kg for tough roads and terrain. The 15-inch tyres ensure greater stability and less wear and tear.
The vehicle has a small turning circle radius of just 5.5 m and hence is ideal for city traffic conditions. The power-steering option provides added driving comfort to the drivers even when they are moving cargo in the congested city traffic or on longer trips. The BMT Plus has a much less operating and maintenance cost and requires servicing and transmission oil change only after every 100,000 km and engine oil change after every 20,000 km, resulting in higher earnings for customers.
‘Plus’ points:
• 4-cylinder Common Rail engine – 63 BHP, 195 Nm
• Fuel efficiency: 17.7 kmpl
• BS4-compliant
• Turning circle radius: 5.5 m, for better navigation in city-traffic
• Power steering option
• 40.6 sq. ft. cargo box
• Payload capacity: 1,150 kg
• Warranty of 1 year/unlimited km
• Digital immobilizer
• Rigid leaf-spring front suspension