Mahindra Navistar Automotives Ltd. (MNAL) displayed its range of customised truck applications at Auto Expo 2012. The company has been consistent in its efforts to raise trucking to a new level in the Indian market with its range of outperforming trucks.
Commenting on Mahindra Navistar’s commitment to its customers, Mr. Nalin Mehta, MNAL Managing Director, said: “The new integrated solutions that Mahindra Navistar has launched at Auto Expo 2012 will further strengthen our brand promise of ‘Outperformance’. The trucks, nearly 3,000 of which are on the roads and have clocked more than 50 million kilometers across the length and breadth of the country, are already helping several customers earn more through better turnaround time and through benefits of the efficiencies that have accrued through a superior cabin and sturdy aggregates. The new applications will add a new dimension to this success story. This will be supported by a 940 touch-point strong service network, which has been put in place in a relatively short span of time”.
The applications have been specifically created for various business needs by adding new applications to the MN25 and MN 31 – MN25 (6×4) Transit mixer, MN25 Refrigerated van, MN31 Bulker, MN31 Haulage Tipper and MN25 HD Tipper.
Mahindra Navistar already has a strong network of 48 dealerships across India and 52 more new dealers are likely to be ready in the next 12-18 months. The company’s 24×7 NOW Expert assistance on call, 208 authorized service centres and 658 roadside assistance points have together created nearly 940 touch-points across most vital routes to help look after trucks at a short notice.
Speaking on the occasion, Mr. Troy Clarke, President – Asia Pacific, Navistar Inc., USA, observed: “Since its launch at the last Delhi Auto Expo in 2010, Mahindra Navistar has created a significant position for itself in the Indian trucking industry with its superior product performance and sound value proposition. With the launch of these 5 fully built Application trucks, Mahindra Navistar has taken a step towards becoming a complete Integrated Trucking Solution provider for its customers, and I am confident that over a period of time, it will emerge as the most trusted CV brand in India which is its stated vision”.
MNAL has expanded its dealership network pan-India at various locations, viz., Hyderabad, Bangalore, Jaipur, Nashik, Gorakhpur, Muzaffarpur, Bilaspur, Coimbatore, Chennai, Indore, Nellore, Vizag, Karimnagar, Tirunelveli, Hospet, Nagpur, Aurangabad, Kharagpur, Kolkata, Ahmedabad, Kozhikode, Pune, Salem, Vijayawada, Udaipur, Villupuram, Kolhapur, Bhubaneshwar, Dehradun, Dhanbad, Gurgaon, Hubli, Jabalpur, Jalandhar, Jamshedpur, Jodhpur, Kanpur, Karnal, Madurai, New Delhi, Panvel, Purnia, Raipur. Additionally, 50 new dealers are likely to get ready in the next 12-18 months, taking the grand total to 100.
In order to provide unparalleled after-sales support, MNAL has added around 940 service points all across India. It has also introduced a mobile service workshop, yet another first in the Indian trucking industry, with the objective of providing ‘anywhere, anytime’, on-road assistance to customers. Coupled with the multi-lingual, 24×7 call centre branded as ‘NOW’, which is manned by trained service experts, Mahindra Navistar is all set to unleash a new paradigm in customer service within the Indian trucking industry.
In keeping with its pan-India commercial launch, Mahindra Navistar has also launched its first-ever television commercial (TVC) across India. The TVC is aimed at building strong and qualitative awareness of various aspects of the brand. The TVC treatment is such that it connects emotionally with customers with the objective of persuading the current and next generation to adapt to the MNAL brand that will help them outperform.
Several major transporters like DARCL, Kaushik Logistics, Three Star Shipping, Siri Tecon, AT Transport, Chaudhary Transport, Pink Logistics, etc., have shown immense confidence in the company’s range of HCVs, and most of them have placed repeat orders, which is ample proof of the success and acceptance of its new truck range.