Mahindra Navistar has unveiled two new heavy trucks – the 25-tonner tipper (MN25 tipper) and the 40-tonner tractor trailer (MN40).After unveiling its entire range of high performance HCV trucks at Auto Expo 2010 and announcing start of production of its first two truck offerings, the 25-tonner MN25 and 31-tonner MN31, last year, Mahindra Navistar Automotives Ltd. (MNAL) unveiled its two new offerings to expand their commercial vehicle range. The MN25 tipper would cost Rs. 23.26 lakhs and the MN40 Rs. 19.3 lakhs (ex-showroom Pune, BS III variant).
Speaking at the launch of the new vehicles, Mr. Rakesh Kalra, MNAL Managing Director, observed: “With the introduction of MN25 Tipper and MN40 we have entered new segments and further strengthened our range. These high performance offerings are set to redefine the existing parameters of power, fuel efficiency and driver comfort. The high performance MN25 Tipper and MN40 are among the most powerful, fuel-efficient, rugged and comfortable tipper and truck offerings to be launched in India. Designed and developed in India with technological assistance of our partner, Navistar, who has over 175 years of trucking experience, both vehicles come with a world-class cabin which is spacious and ergonomically designed to suit Indian drivers for continuous long hauls. It’s powered by the world-renowned MAXXFORCE engine which is highly fuel efficient and powerful.”
Mr. Nalin Mehta, Chief Operating Officer, MNAL, said: “With the launch of MN25 tipper and MN40 tractor trailer, coupled with the heavy trucks MN25 and MN31 launched earlier and the existing range of LCVs, we are now a full range commercial vehicle player. Our value-for-money pricing strategy along with far superior product performance itself will help the customers to earn higher profits and better return on their investments.”
Mr. Mehta said: “We are focused on the sales and service infrastructure and filling the pipelines with our products. We have already started selling MN25 and MN31 and are receiving very favorable response from customers. On the network front, by March, we would start business from 45 new dealers, which would be scaled up to 100 in the next 18 months to two years. Also, 220 service points have already been dedicated in the service of our customers”.
Extensive sales & service network
The company has rolled out its mobile service workshop, yet another first in the Indian trucking industry, with the objective of providing ‘anywhere, anytime’, on-road assistance to customers. Coupled with the multi-lingual, 24×7 call centre branded ‘NOW’, which is manned by trained service experts, Mahindra Navistar is all set to unleash a new paradigm in customer service in Indian trucking. To add to this, nearly 430 roadside assistance centers are also in place to provide service.
Besides, MNAL will also draw on the vast pool of the M&M; auto and tractor channel partners to use as an extended network for servicing customer needs. As of now, 220 service points are already in place.
The company aims to create a channel which will be passionate about surpassing customer expectations and willing to go that extra mile. The dealer network aims to set new benchmarks in delivering requisite services and spares to customers in the HCV segment in India.
