Mahindra & Mahindra Ltd. (M&M) has launched the BS-VI variants of Alfa, its flagship 3-wheeler brand known for its fuel efficiency, with a range of four offerings across passenger and cargo variants catering to varied customer segments.
The Alfa has had significant makeover in its BS-VI avatar and offers 37% higher displacement, 16% higher power and 12% higher torque over its BS-IV predecessor. With 9.4 hp power and 23.5 Nm torque, the new Alfa offers improved pickup and better pulling power on slopes.
Its mileage of 28.9 km/l in passenger and 29.4 km/l in load variant ensures higher savings compared to other brands in the category. This helps the customer earn more by completing trips faster. Further the long wheelbase and high ground clearance, strong sheet metal body reflect the core Mahindra DNA of being rugged and strong and offer smooth drive on rough roads with ease.
According to Veejay Nakra, CEO – Automotive Division, M&M: “We are happy to launch our flagship 3-wheeler Alfa in BS6 variant with best in class fuel efficiency, higher power, torque & driveability, which provide better operating economics and comfort to the end users.”
Nakra further added: “There has been some delay in launching our BS-VI range of 3-wheelers, given the supply chain disruptions due to COVID-19. With all of that behind us and the onset of festive season, we see good demand in both load and passenger segments and we are gearing up our production accordingly to meet this demand. With these launches we are confident to regain our spot amongst the top 3 players in the 3-wheeler segment.”
With its completely new powertrain and water-cooled engine, the Alfa has undergone significant testing both on and off field, clocking over 4 lakh kms.
Mahindra also aims to enrich the lives of its 3-wheeler customers through its ‘Uday’ program which offers benefits such as accidental death insurance cover of Rs. 10 lakhs, child education scholarship and referral benefits on service, etc.
With its presence for over a decade and half in the segment, the Mahindra Alfa comes with two variants each in the passenger and load segments. In the passenger segment, Alfa Dx is the base variant and Alfa Comfy has added benefits – car like suspension and wider sofa type comfortable seats. In load segment, the two variants are Alfa Load and Alfa Plus with deck length and payload of 5.2 ft & 470 kg and 5.7 ft & 520 kg respectively. The variants are conceptualized to benefit customers based on their requirement. The company has dispatched test drive vehicles to its dealers in September and will ensure availability of Alfa for the festive season.