Mahindra makes bold statement with Blazo

Mahindra announced the launch of its new HCV truck series, ‘BLAZO’ with Fuelsmart Technology backed by superior mileage and service guarantee, at the Auto Expo. The BLAZO series includes haulage, tractor trailer and tipper vehicles, introduces for the first time, the CRDe engine coupled with multi drive mode features. The multimode feature will have three modes, Turbo, Heavy and Light, and the driver can switch between these as per the load and road conditions.

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The existing range of HCV trucks comprising of TRUXO multi axle trucks, TORRO Tippers and TRACO tractor trailers will continue to be available in its entirety.

Mahindra Trucks also announced a superior mileage guarantee on the BLAZO truck, tipper and tractor trailer series and a 48-hours back-on-road breakdown service guarantee.

Mr. Rajan Wadhera, President & Chief Executive, Truck & Power Train & Head, Mahindra Research Valley, Mahindra & Mahindra said, “It is a proud moment for us as we unveil the BLAZO range. Together with the unheard of mileage and service guarantees which we have announced, I am sure that we will continue to innovate to provide better value to our customers.”

Commercial Vehicles – All about winning

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The star attraction in the Commercial Vehicle zone was Mahindra’s new offering in the SCV segment, Jeeto. Being the first ever product in its category with a modular range of 8 mini-trucks to cater to the varied needs of the sub 1 tonne load segment customers, Jeeto has been a game changer in last mile distribution with its modular range and an unmatched versatility and superior efficiency to haul goods across different segments. Recently it was also awarded Apollo CV of the Year Award.

Value Added and Customized Commercial Vehicles

Mahindra also showcased some of its value added products in its commercial vehicles portfolio. The commercial vehicle products on display include Jeeto as a refrigerated truck with eutectic technology, Supro Maxi Truck as a mobile cafeteria, Supro van as a multi-purpose van and the Double Cabin option of the Imperio as modern crew cab truck. Keeping in mind a solution for every need of the customer, a wide range of applications with specialized transportation requirements are created on our vehicles.