Mr. Marco Paracciani has been appointed Chief Marketing Officer (CMO) at Apollo Tyres Ltd. He will spearhead the global marketing efforts of Apollo’s key product brands, in terms of product strategy, marketing communication and product mix management. He will be assisted by a team of product managers responsible for individual brands across all geographies.
Said Mr. Neeraj Kanwar, Vice Chairman & Managing Director, Apollo Tyres Ltd.: “In a rapidly growing organisation like ours, Marco will bring in the much-needed synergy across locations and at the same time add enormous value by building each of our product brands with their distinctive value proposition. Given his strong track record in new product development and market share growth across geographies, Marco would be a key asset for us going forward.”
Mr. Marco will be based out of London and will report to Mr. Neeraj Kanwar. Speaking about his new appointment, he said: “I have seen Apollo Tyres taking giant strides in the past few years. With 2 overseas acquisitions in the past, the company now has a bouquet of product brands. We will look at creating a synergy between our different product brands where they need to co-exist, and at the same time, continue to be a market and customer-driven company.”