In an insightful conversation with Niraj Kumar Dwivedi (N.K. Dwivedi), CEO of Bihar-based Maurya Motors Pvt. Ltd. (MMPL), Rajesh Rajgor uncovers how the company has evolved into a significant player in India’s trailer and truck-mounted applications industry. Dwivedi shares his journey of steering the company toward innovation and excellence, emphasizing key partnerships with industry leaders like SAE SMB and their advanced manufacturing capabilities. With a diverse product portfolio and a customer-centric approach, Maurya Motors is set to expand its footprint further. This article highlights their relentless focus on quality, continuous improvement, and ambitious plans for growth.
Maurya Motors Pvt. Ltd. (MMPL), based in Bihar, has carved a niche for itself in the Indian trailer and truck-mounted applications market. Led by its CEO N.K. Dwivedi, the company specializes in designing and manufacturing a wide range of trailer and truck-mounted applications, catering to industries such as construction, mining, logistics, and public services. “Our journey has been driven by a commitment to produce high-quality products that meet the exact needs of our clients,” says Dwivedi, reflecting on the company’s rise as a dependable name in the industry.
Reflecting on the company’s growth and his personal journey, Dwivedi credits the guidance and mentorship he has received over the years. “I am sincerely grateful for the support of our Managing Director, Mohan Himatsinghka, whose leadership has been instrumental in our achievements,” he says. “My development has also been shaped by the invaluable mentorship from industry veterans like Sudhir Prabhu, former MD of HYVA; Bharat Dhruv, ex-senior official at Tata Motors; and the late Prabhakar Chaurasia, my respected technical consultant and advisor.” This blend of strong leadership and expert guidance has been a driving force behind MMPL’s continued success in the industry.
Maurya Motors manufactures a variety of trailers including tipping trailers, side-wall trailers, bulkers, flatbed trailers, semi-low bed trailers, and special-purpose trailers. Their truck-mounted vehicles include containers, load bodies, ambulances, cash vans, truck-mounted cranes, garbage compactors, and water tankers. With a broad product range of over 60 items, the company serves both government and private clients. He emphasizes, “From tippers to public utility vehicles, we cater to various sectors with products that stand out for their durability and performance.”
Precision and Innovation in Manufacturing
The company’s manufacturing operations, rooted in Bihar, reflect a strong focus on precision and innovation. With a production capacity of 100 trailers per month across two plants, Maurya Motors has plans to scale this number to 200 this year and 400 subsequently. “We’re gearing up to double our output, and we have the infrastructure and processes in place to ensure quality remains our top priority,” Dwivedi shares.
Maurya Motors leverages advanced equipment such as plasma cutting and bending machines, along with dedicated shot blasting and paint booths to ensure superior finish and durability. The company’s use of CAD software for design optimization allows them to create custom solutions tailored to the specific needs of their clients. “Our approach to manufacturing is both technologically advanced and flexible, ensuring that we can meet diverse customer demands without compromising on quality,” he adds.
Maurya Motors’ extensive client portfolio includes government agencies, fleet owners, and prominent private companies such as Tata Power and Palfinger. The company’s products have been integral in helping clients improve operational efficiency and reduce downtime. “We’ve always believed in building long-term relationships with our clients. Their success is our success, and we’re proud to be a trusted partner for their specialized equipment needs,” says Dwivedi.
In terms of raw material sourcing, Maurya Motors ensures that only the best materials go into the making of its trailers and truck-mounted applications. The company collaborates with industry-leading suppliers such as Tata Steel, Jindal, Apollo, and Berger Paints. “Using premium raw materials ensures that our products are not only strong and durable but also sustainable and built to last,” notes Dwivedi. By leveraging this strong supply chain, Maurya Motors can maintain consistent quality across all its products while adhering to stringent industry standards.
SAE-SMB Partnership Boosts Trailer Performance
A critical part of Maurya Motors’ success lies in its partnership with SAE-SMB, a global leader in axles and suspension systems for trailers. This collaboration has enabled Maurya Motors to incorporate advanced axle and suspension technology into their trailers, significantly improving the stability and performance of their products.
Dwivedi explains, “The partnership with SAE SMB has been a game-changer for us. Their axles and suspensions are known for their durability and superior load-bearing capacity, which complements our focus on reliability. We’ve also gained access to their training programs and automotive technology workshops, helping our team stay ahead of the curve.”
SAE SMB’s suspension systems are designed to handle rough terrains and heavy loads, which is essential for trailers used in mining, construction, and long-haul logistics. These systems ensure smoother rides, reduced wear and tear on tires, and lower maintenance costs for the end users.
“By using SAE SMB’s axles and suspension kits, we can guarantee that our trailers provide a smoother, more stable ride, even in the most challenging environments,” says Dwivedi. The partnership also extends to research and development, with both companies working together to innovate and develop new solutions that meet the evolving needs of the industry.
Customized Solutions and Robust After-Sales Support
Another key differentiator for Maurya Motors is its focus on customization. They offer tailored solutions for clients, allowing them to design products that precisely match their operational needs. For instance, the company recently delivered 50 custom-built rock bodies to a client who had experienced frequent failures with products from other manufacturers.
Maurya Motors designed a solution that performed exceptionally well in off-road conditions, leaving the client highly satisfied. In another case, the company has been supplying animal transportation trailers in Karnataka since 2022. “These case studies demonstrate our ability to listen to our clients and deliver innovative solutions that enhance their operations,” Dwivedi explains.
Maurya Motors’ after-sales service is another standout feature. The company prides itself on offering excellent customer support, ensuring that its products continue to perform at optimal levels long after delivery. “We maintain a robust service network to provide technical support and on-site assistance, ensuring that our clients experience minimal downtime,” he shares.
Ambitious Growth Plans Ahead
Looking ahead, Maurya Motors has ambitious plans for expansion, with a target of producing 400 trailers per month by FY 24-25. To achieve this, the company is focusing on scaling its operations, enhancing its distribution network, and continuing its investment in technology and R&D. “We’re confident that by focusing on innovation, quality, and customer satisfaction, we can achieve our growth targets and become a leader in the trailer and truck-mounted application market,” he says confidently.
Since its founding in 2015, Maurya Motors has grown rapidly, expanding from a small manufacturer of tippers and garbage tippers into a key player in the industry with over 100 product models. “Our journey has been challenging but fulfilling. We’ve overcome many hurdles, including scaling up production and obtaining certifications, and we’ve done it through meticulous planning, hard work, and the support of our clients and partners,” he reflects.
Maurya Motors’ success story is a testament to its commitment to quality, innovation, and customer satisfaction. “We are proud to be known for our reliability and the strong relationships we’ve built with our clients. As we look to the future, we are excited about the opportunities ahead and our ability to continue setting new benchmarks in the industry,” Dwivedi concludes. With a strong foundation and ambitious vision, Maurya Motors is poised to make an even greater impact in the trailer and truck-mounted applications market, not just in Bihar, but across India.