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“This particular tyre is truly designed for comfort and chosen by the main Asian car makers for its silence & fuel savings. We see this as a first step in starting a relationship with Honda in India to compliment an already very close partnership we share with Honda worldwide”, said Mr. Jean Paul Caylar, the CEO of Michelin in India.
“Michelin Energy MXV8 complements this car and provides the best overall performance the customers expect from their vehicles, like driving pleasure, safety, low-noise level and low fuel consumption”, added Mr. Caylar.
Michelin Energy MXV8 belongs to the family of “Energy Tyres” developed using the Green “X” silica-based compound, replacing carbon black which is a petroleum derivative. This process reduces the rolling resistance of a tyre, thereby reducing fuel consumption, which in turn reduces the corresponding amount of carbon dioxide emitted by the vehicle.
Mr. T. Natsume, Director, Sales & Marketing, Honda Siel Cars India, said: “We are extremely pleased to have Michelin as one of the partners for the Honda Civic, which has set a new benchmark in technology, styling and fun to drive in the Indian automobile industry.”
With more than 115,000 employees and sales organizations in more than 170 countries, Michelin is one of the world’s largest tyre manufacturers. Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tyres for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks, motorcycles and the US space shuttle, on 69 production sites in 19 countries throughout five continents.
Research and innovation development is being taken care of in technology centres in Europe, the US and Japan.