Michelin has recently launched a premium range of its SUV tyres named Latitude Sport 3 in the Indian market. The company is calling them the third generation of on-road SUV and CUV tyres in its line-up of SUV products in India.
These tyres come equipped with a new-look tread pattern which is attached to a variable tread block acting as a helping hand to balance the weight of the vehicle to deliver a smooth, silent and safer ride for the driver. With the launch of this new tyre Michelin has now extended its range of products further.
Mr. Mohan Kumar, Commercial Director, Michelin India, said: “Michelin is delighted to bring the iconic Latitude Sport 3 tyres to the Indian market at a time when demand for premium SUVs in India is growing. Latitude Sport 3 will cater to the tech savvy and upwardly mobile consumer, who wants a dynamic and luxury performance, with practicality of everyday use.