Indian automotive manufacturer Mahindra and Mahindra has launched its all-new Bolero MaXX Pik-Up range, offering powerful features, performance and value proposition to customers and operators, reports Rajesh Rajgor
Mahindra and Mahindra, the leading automotive manufacturer in India, has launched its all-new Bolero MaXX Pik-Up range, which promises to be a game-changer in the pickup segment. With a starting price of Rs 7.85 lakhs (ex-showroom), the all-new Bolero MaXX Pik-Up range offers powerful features, performance and value proposition to customers and operators. The range sets new benchmarks for payload capacity, fuel efficiency, safety and driving experience, while maintaining the core values and strengths that are synonymous with the Bolero DNA i.e. robustness, toughness, reliability, low maintenance cost and high resale value.
Veejay Nakra, President, Automotive Division, Mahindra and Mahindra, highlighted the company’s commitment to the ‘Make in India’ initiative and the development of customer-centric vehicles that contribute towards India’s economic growth. He said, “The Bolero MaXX Pik-Up range offers state-of-the-art features, unmatched power, maximum payload capacities and higher mileage, promising that each journey is productive and fatigue-free for drivers. It stands out as the worthy choice for anyone looking for a truly maximum experience.”
“With this product range, we are glad to showcase Mahindra and Mahindra’s unwavering commitment to delivering unparalleled value to customers and establishing new standards of excellence within the pickup segment,” he added. The range includes two series, HD and City, offering cargo lengths and payload capacities ranging from 1.3 to 2 tonnes, maximising efficiency and productivity. The platform features an upgraded m2Di engine with increased torque and power to cater to heavy payloads, while also offering impressive fuel efficiency.
It also features car-like iMAXX connectivity technology, which is a first in the segment, offering enhanced connectivity and convenience to customers. With varying power, torque nodes and powered by Mahindra and Mahindra’s advanced m2Di engine with diesel and CNG options, the vehicle comes with multiple payload capacities. This range allows customers and fleet owners to conveniently monitor their vehicles using the iMAXX app on their phones. The safety features include turn safe lights, wider wheel tracks and HSLA parts to improve durability of the vehicle.
Changing Dynamics Pickup Segment
Mahindra and Mahindra’s strategy of offering attractive financing schemes with low down payments (as low as Rs 24,999) and flexible payment options has made the larger pickups more affordable and accessible to customers, thereby influencing their purchase decisions. One of the key factors that influenced the development of the Bolero MaXX Pik-Up range is the changing dynamics of the pickup segment in India.
In the earlier era, there was a clear distinction between smaller vehicles with less than 0.75 tonnes payload capacity and larger pickups with 1.3-1.5 tonnes payload capacity. However, with the evolution of customer preferences and market demand, Mahindra and Mahindra decided to expand its portfolio and create higher payload variants. This led to the introduction of city versions of the pickup, which cater to applications where the payload requirement is less but the volume is not driven by high demand. This approach has allowed the company to tap into a segment that was previously untapped and cater to the diverse needs of customers.
The New Variants
The Bolero MaXX Pik-Up range comes in two series – HD series (HD 2.0L, 1.7L and 1.7, 1.3) and City series (City 1.3, 1.4, 1.5 and City CNG) – and is designed to provide customers higher operational and earning capability as well as a seamless and delightful on-road experience. Additionally, the new range offers higher payload capacity, better mileage and performance, improved comfort and safety, and a highly reliable and efficient transport solution. The Bolero MaXX Pik-Up HD 2.0L is designed to handle rugged terrain such as rural and hilly areas. It has a cargo bed length of 3,050 mm and a payload of 2 tonnes, making it a segment leader due to its loading capability.
The robust chassis and strong body, along with the best-in-segment 7R16 tyre, ensures stability and can withstand wear and tear during loading. This vehicle is ideal for demanding applications such as construction, agriculture and fisheries, making it perfect for heavy-duty deliveries. The City version is designed for intra-city use and perfect for fleet owners and commercial vehicle buyers who require a smaller, more fuel-efficient pickup truck. With impressive payload options and fuel efficiency of 17.2 km per litre, this vehicle is perfect for delivering goods in crowded cities. The torque of 200 Nm and bigger tyre make it easy to carry any load with ease.
The exterior is pretty rugged and trendy at the same time. It includes space for reflectors and fog lamps, as well as a tow hook and chrome-highlighted grill with the Mahindra and Mahindra logo. The headlamps are large and have turn-safe lights to ensure safety for pedestrians. The cargo deck has hooks for securing bulky items and the door graphics are impressive. The vehicle also boasts of over-slung rigid leaf springs and ahead leaf springs as well as a single plate dry clutch, LED tail lamps, rear sensors and the company logo at the back.
Moving inside the vehicle, you will find manual windows, height-adjustable seats, a sliding lever and nice upholstery. The seats also have adjustable headrests and there is a sliding window to see the cargo area. Reading lights and seatbelts are also included. The three-spoke power steering is convenient and the pedals are nicely placed. Other features include a manual hand brake, bottle holder and five-speed manual transmission. On the dashboard, you will find a 12 volt charging port, hazard light button, LED screen and a local glove box. The vehicle also includes sun visors and a standard rear view mirror. The digital instrument cluster shows information such as RPM, speed, coolant temperature, fuel level and gear shift indicator.
iMAXX Connectivity Technology
All the vehicles in the Bolero MaXX Pik-Up range come equipped with iMAXX connected solution, which allows customers and fleet owners to monitor their vehicles using the iMAXX app on their phones. The app is available in six languages – English, Hindi, Tamil, Kannada, Telugu and Malayalam – making it easier for users to operate pan-India. With over 50 features, including vehicle tracking, route planning, expense management, geo-fencing and health monitoring, iMAXX offers key insights to improve fleet management and much more.
Leading Features of the Bolero MaXX Pik-Up Range
- All-new m2DI engine
- CMVR-certified D+2 seating
- Height-adjustable driver seats
- iMaXX connected solution
- Payload capability of up to 2 tonnes
- Cargo bed up to 3,050 mm long
- All-new cabin exteriors and interiors
- Turn-safe lights
- 20,000 km service interval
- Wider wheel track
- Wider cargo for higher cargo utilisation