In the Spotlight – Boris Pankov, Founder & CEO, and Mohit Mehrotra, MD & Business Head (India)
EXCON 2022 Special
Omnicomm’s new innovations like auto calibration sensors drew serious business visitors at EXCON 2022 to understand not just the products, solutions but also the hardware and the software. The star attraction, though, was their flagship product – the field sensor LLS 5. The latest 5th generation sensor is more accurate and more adaptable.
Boris states: “Serious business visitors, when they visit us here, are happy to see that we actually have a full solution around software. They see that we are able to process all the data and give them actionable and reliable insights.”
Mohit feels: “In an event like this, the higher engineering customers such as in construction and mining are the ones who are most mature and they understand the quick value that is on offer.”
Advantage Omnicomm
Omnicomm fuel sensors have been serving the market for the last 25 years and to date, they have sold more than 1.5 million sensors.
Boris gives insights: “Omnicomm is strong in supplying full-stack technology right from the sensor which they can connect to the telematic device, to software, installation, technical support and personnel. Additionally, we have local supply, and we offer lifetime warranty. We help people create their successful offer for the end customers who use this technology.”
Mohit says: “We have the most mature technology in this regard. Our sensors are pushing the accuracy to almost 100%, it currently stands at 99.5 %.”
Omnicomm is also differentiated by the fact that the company works mostly in the aftermarket space which gives them the opportunity to work closely with the customers and know their usage first hand.
Mohit explains its far-reaching positive effects on businesses: “The most successful of our customers are the ones who are able to use our system, and monitor efficiency, productivity and savings. And then they redesign the compensation system of drivers and operators, successfully molding their behavior and drive efficiency in their business.”
Plans Ahead
The company swears by its strength in solving problems for the customer – all of which begins with the correct installation of the equipment.
Mohit explains: “We have several years of experience in solving problems of our customers. We are now ready to scale to a model where we will have hundreds of installers knowing how to install our products in the marketplace. We are coming up with a smart platform to manage everything. This is in alignment with our continuous efforts to give our customers a good product. They get great software and also excellent support.”
Omnicomm’s discerning customers realize the difference that the brand offers to them which works in their favour in the long term.
Mohit insists that: “We are not the cheapest product in the market and we do not intend it to be. Our customers understand the difference between a lower priced product and one of a higher value. So that’s the differentiator for us.”
Omnicomm Philosophy
Boris Pankov understands the needs of the Indian market when it comes to fuel monitoring solutions. He is happy that the market is booming and India is hungry for technology.
He shares the company philosophy on change management: “You cannot manage if you cannot measure. A customer’s primary need is to have the ability to make right management decisions, which is way more than the hardware, software or peripherals combined. And we supply complete solution. We give our customers reliable data that they can use to understand how the fuel can be monitored in the best possible way to help them grow. We look forward to supplying our solutions to more companies and expanding our foot prints here.”
Mohit offers India specific point of view: “India still struggles to make sense of data. And currently, our industry is experiencing the education process.”
That is where Boris says: “We need to understand how to work with people, use data and how it can improve our business processes.”
EXCON Highlight
EXCON 2022 is the resurgence of the industrial activity post COVID pandemic. And it has proved to be a great platform for Omnicomm too.
Boris explains why: “Though we are present here for the first time, we are forging a few new relationships and new business here.”
Mohit shares: “Compared to previous shows, this EXCON is witnessing participation from fuel IoT companies and OEMs too. We are seeing a rapid adoption of these technologies. Our estimate is that the market is doubling every year and we are ready to participate and win the market.”
Words to go by for the Omnicomm team indeed!