In the fast-paced world of logistics, where efficiency and speed are paramount, Pidge, a pioneering Digital Bharat venture, is making waves with its low-code and self-serve logistics SaaS solution. Unlike traditional logistics platforms, Pidge empowers businesses to take full control of their delivery operations, eliminating tech liability and maximizing adoption. In this article, Rajesh Rajgor explores how Pidge’s innovative technology is creating digital parity for third-party logistics providers, aggregators, and unorganized MSMEs, enabling them to thrive in the logistics space.
As the logistics industry continues to evolve rapidly, companies are increasingly seeking innovative and efficient solutions to meet the rising demands of the digital era. One such pioneering company at the forefront of this transformation is pidge, led by Ratnesh Verma, CEO & Founder. Pidge is a tech platform that empowers businesses with a low-code and self-serve logistics SaaS solution, revolutionizing the way logistics operations are managed. Pidge’s technology is reshaping the logistics landscape and empowering small and medium businesses to thrive in the digital age.
Pidge aims to build a Digital Bharat by providing businesses with simplified technology and minimal design, enabling them to harness the full potential of digital power. Unlike traditional logistics platforms, Pidge’s low-code and self-serve solution allows users to independently sign up, set up, and configure the logistics solution, reducing tech liability and maximizing adoption.
“We wanted the end user to have minimum tech liability and hence maximum adoption. Our complete self-serve platform empowers businesses to deploy and get started rapidly without depending on IT support or customizations,” says Ratnesh.
With a simplified user interface, businesses can manage their last-mile deliveries within minutes using Pidge’s self-onboarding platform. By assigning orders to riders or 3rd party riders, users can schedule deliveries with dynamic slot bookings, optimize routes, and track the entire delivery process in real time, providing a seamless and enhanced customer experience.
Automation and Intelligence Driving Efficiency
Pidge’s low-code platform enables customers to automate repetitive tasks, thanks to its Multiple Optimization Route Recommendation Engine (MORRE). This unique feature ensures efficiency in every delivery by considering real-time traffic and weather conditions, providing the best delivery route for multiple deliveries.
“We enable our customers to ‘do more with less’. Our platform’s automation and intelligence features save time and effort in manual route planning, ensuring the best and fastest delivery routes,” states Ratnesh. Pidge recognized the challenges faced by the logistics industry, including lack of quick access to reliable delivery partners and limited tech adoption. Initially focusing on improving last-mile delivery efficiency, Pidge introduced radius-free and same-day deliveries, becoming pioneers in the Indian market.
However, their vision extended beyond last-mile efficiency. “We recognized the need to digitise the unorganized logistics network and provide more access to delivery partners to businesses. This way, we ensure that no demand goes unfulfilled, fostering collaboration and facilitating growth for businesses and network providers,” explains Ratnesh.
Driving Growth for SMEs and Building a Strong Digital Bharat
Pidge has played a pivotal role in driving growth for small and medium businesses in the logistics space. One such success story is that of a leading bakery in South Delhi. Facing limitations with existing marketplace options and delivery riders, the bakery onboarded Pidge’s platform to gain complete control over their delivery operations.
As a result of the partnership, the bakery witnessed remarkable growth, with revenues increasing over 30 times in just two years. Additionally, they saved substantial costs by serving a larger audience from their existing cloud kitchen, eliminating the need for physical outlets in other regions.
Pidge is committed to building a strong Digital Bharat by enabling digital empowerment for MSMEs. With over 120 crore mobile connections in India and a vast number of internet users, the country offers significant potential for digitalization. By aggregating local networks, Pidge aims to create interoperable hybrid micro-networks that connect businesses, delivery partners, and customers seamlessly.
Ratnesh emphasises, “We envision a future where businesses can accept demand from anyone and fulfill it from anyone. Our goal is to create an ecosystem that allows businesses the freedom to choose omni-channel fulfillment partners on both the demand and supply side, ensuring transparency and reliability.”
Keeping Eye on Future Trends, Data Security and Privacy
As the logistics industry continues to evolve, Pidge Logistics anticipates several future trends and innovations that will shape the landscape further. The adoption of cloud-based solutions for inventory management, intelligent warehouse systems, and order fulfillment management is expected to grow rapidly. Furthermore, the use of advanced analytics, including predictive analytics for demand forecasting and automated route optimization, will optimize logistics operations. Sustainability and green logistics will also take center stage, with an emphasis on electric and alternative fuel vehicles, smart route optimization algorithms, green packaging, and empty mile optimization to reduce carbon footprints and promote eco-friendly operations.
Data security and privacy are paramount for Pidge Logistics. To protect sensitive logistics information, Pidge adheres to the highest standards and complies with regulations like the General Data Protection Regulation (GDPR). Ratnesh explains the measures in place: “Pidge maintains stringent data security measures to protect data confidentiality, integrity, and availability. We employ encrypted communication channels to safeguard data during transit, and we implement a multi-layered user access control mechanism to reduce the risk of unauthorized access or data breaches.”
Vision for the Future of Pidge
Ratnesh envisions Pidge as a platform that enables businesses to accept demand from anyone and fulfill it from anyone, creating an ecosystem that fosters collaboration, transparency, and reliability. Pidge Logistics is committed to supporting government initiatives that empower the MSME sector, particularly the Open Network for Digital Commerce (ONDC).
Through the ONDC initiative, Pidge will combine its solution with a standardized and interoperable platform to eliminate barriers and create a level playing field for MSMEs, enabling them to compete effectively in the e-commerce space. This combined approach will reshape the e-commerce landscape, fostering growth, innovation, and economic development in the country.
As the logistics industry continues to advance, Pidge Logistics remains at the forefront of innovation, driving efficiency, sustainability, and empowerment for businesses across India. With its low-code and self-serve platform, Pidge is transforming the logistics sector, making last-mile deliveries more efficient, and propelling India towards a digital future.