Pricol Ltd., a leading manufacturer of automotive components for the global market, has unveiled its new brand identity reflecting its core values and strategic focus in its businesses for Indian and overseas markets.
The new logo demonstrates the value and commitment Pricol brings to its four significant stakeholders – customers, employees, suppliers and shareholders – and their working in tandem for creating value for each other.
Said Mr. Vikram Mohan, Managing Director, Pricol Ltd. “Our new corporate identity showcases Pricol as an Innovative, evolving global automotive component maker with a track record of 40 years of customer service with a ‘Passion to Excel’ in every product and service that we provide. Pricol will focus on entering newer markets through acquisitions, tapping new product segments which would be achieved through a very strong focus on Innovation with our growing team of over 275 global R&D engineers”.
As a part of its global expansion plans, Pricol acquired Melling do Brasil, an automotive powertrain manufacturing company in Brazil, renamed later as Pricol do Brasil. The company serves domestic and international customers such as Volkswagen, FIAT, General Motors, Harley Davidson, Mack Trucks, etc. The company has a strong backward integrated facility, with diverse manufacturing capabilities in die casting, machining and robotic assembly, as well as extensive testing and validation facilities to provide end-to-end solution. This acquisition gives Pricol an entry into the 4-wheel powertrain products segment globally.
Pricol expanded its presence in the commercial vehicles segment through supply of speed governors, which has now become a mandatory safety requirement. This product has been designed, developed and manufactured by the company for over a decade. The company is now a market leader in this segment.
At Auto Expo
In the recently held Auto Expo, the company showcased seven key product lines, including TFT clusters, telematics solutions, body control modules, next-generation sensors to meet the emission norms, automotive electric water pump, centralised lubrication & cab tilting systems, and variable oil flow pump.
Speaking on the occasion, Mr. Vikram Mohan observed: “Auto Expo provides an opportunity to showcase innovations that will support the development of the Indian automobile market in the forthcoming years. We collaborate with all our customers to offer solutions to improve the relationship between the drivers and their vehicles, while keeping in mind the environment and nature of roads. Pricol is today recognised as a partner of choice for automakers in India and globally, who believe in making vehicles safer, more economical and easier to drive. We hope to strengthen the existing relationship with our stakeholders and also to forge new ones at Auto Expo.”
Pricol today is the world’s second largest manufacturer of driver information systems (DIS) for the two-wheel segment and India’s largest manufacturer of automotive pumps for the segment, world’s fourth largest manufacturer of instrument clusters for tractors & off highway vehicles, India’s largest manufacturer of telematics solutions for tractors & off highway vehicle segments, India’s largest manufacturer of speed governors and cabin tilt mechanisms for the commercial vehicle segment, and is among the top 10 global manufacturers of automotive sensors. The company has strengthened its leadership to deliver enhanced efficiency and effectiveness and realigned infrastructure to support this growth.