The final state where the ‘Go Extra’ truck headed, Rajasthan, gave a roaring reception for the exciting campaign, with the audience showing energy and enthusiasm never seen anywhere else before throughout the campaign. The dashing red Ashok Leyland AVTR 5-axle truck dazzled through the state, grabbing eyeballs along the way, making stops at Udaipur, Bhilwara, Nasirabad and Kishangarh before heading to the capital city of Jaipur where the campaign was officially brought to a close.
The local transport associations at the different locations in Rajasthan gave a warm welcome for the campaign and expressed their delight and appreciation for MOTORINDIA, Bridgestone India and the other partner brands – Trucking Partner Ashok Leyland, Bearing Partner Delux Bearings, Suspension Partner Jamna Auto and Lighting Partner Excelite – DH Lighting India, for taking the effort to reach the doorsteps of key truck industry stakeholders and giving them the respect and attention they deserve.
The audience in the state left a distinguished mark on the campaign with their unmatched levels of enthusiasm and energy, participating with full vigor and involvement at all locations. The fleet operator, drivers and mechanics at Bhilwara in particular were on song, singing to peppy music, setting the stage ablaze with their dance steps and proactively sharing their views and appreciation on the Go Extra campaign.