Over the last few years, Roots Industries has been focusing on products for different vehicle segments including truck, off-road and construction equipment. In the last two years, the Coimbatore-based company has been aggressively working on offering innovative and cost-effective products and solutions in the e-vehicle domain. K. Saravanasundaram, Deputy Managing Director, Roots Industries, gives us an update on the progress and the company’s continued thrust on EVs.
Focus at Auto Expo 2020
We have added a considerable number of products in the electric mobility segment in the last two years. Soon we will be making 100 per cent indigenous vehicles and launching them under our own brand. That comprises our main focus here at the show. With the government also giving out specific requirements for the EV sector, we are further solidifying our efforts in this direction.
Presence at the show
Roots has traditionally focused on working with newer technologies round the clock and has been consistent in bringing out new products and variants of the existing range of products. Air horns is our popular and flagship product but at this Auto Expo, our aftermarket products are attracting a lot of appreciation from customers. Our vast network of distributors makes it a point to visit us here to look at our comprehensive range of products and become aware of our offerings at one go.
Impact of economic slowdown
If the last couple of quarters have been adversely impacting the economy, early new year has bucked the challenge and the market sentiment is becoming more vibrant. Since Roots works in non-automotive segments as well, we have been able to balance out most of the negatives of the sluggish economy and have managed to stay afloat. We hope that the good run that began last December will continue into the current year.