Mr. Sanjay Chakravarty, Senior General Manager & Head of Corporate Communication, Bosch India, has been appointed Director – Corporate Communications, Brand Management and Sustainability of Bosch GmbH for the Asia Pacific region based in Shanghai. He will be heading this function as part of the Center of Competence for the APAC region overseeing countries from Japan to Australia.
Mr. Dhiraj Singh will be the successor to Mr. Chakravarty. With his wide experience both in PR and Marcom, Mr. Singh will enhance the Bosch brand equity in India.
Mr. Chakravarty has been instrumental in bringing about the brand transformation of the erstwhile company Mico to Bosch through a series of internal and external communication and branding tools running over a span of over three years. He is also responsible for the brand equity that Bosch currently enjoys in India.
A post-graduate from the Indian Institute of Mass Communication – Delhi, Mr. Chakravarty is a hard core communication and brand professional with extensive industry experience.
Commenting on this, Mr. V.K. Viswanathan, President, Bosch India, said: “I am extremely happy to see our Indian managers are in demand for such global responsibilities. As part of our well-structured HR programme, Bosch India will continue to groom potential managers to take up such challenging responsibilities.”