Company thrust on expanding presence in North market
Schumak is a well-known garage equipment manufacturer and dealer based out of Coimbatore. The company is a pioneer in manufacturing washing lifts for commercial vehicles, cars and three-wheelers, with a wide range of tonnage capacities. It also manufactures robotic car washes, under chassis washers, air compressors, engine cranes and even digital tyre inflators.
The company’s top focus at the 2018 edition of Auto Serve, was to promote its latest innovation, an automatic car wash. Mr. A. Vijay Kumar, Director, Schumak Equipment, shares: “This is a new innovation which washes both the body and the under chassis of the vehicle”.
The impressive new product is claimed to significantly reduce washing time, water usage, cost and manpower, compared to other options in the market. For instance, the product uses only 125 litres of water compared to the 175 litres which other automatic car washes use. Similarly, the total time taken for washing a vehicle has been slashed from one hour to just 10 minutes.
“This car wash system has been supplied to customers in the UK, Dubai, Vietnam and Sri Lanka. We have invested a year for testing and launching the product and have pumped in a significant amount of money for its development”, reveals Mr. Vijay Kumar.
Schumak’s new product has been approved by different OEMs including the likes of Maruti, Mahindra and Ford. The company hopes the approvals along with its participation at a customer-reaching platform like Auto Serve would increase the product’s popularity and acceptance in the market.
Schumak saw a 25 per cent increase in its overall business in FY18 over the previous year. Having strong presence in the Southern part of the country, the company is planning to step up its customer base in the North. “Our business has been running smooth and the implementation of GST has not had too much of an impact on our sales. Our next focus is to develop new dealers in the North where we hope to achieve the same level of recognition as we have in the South where our brand is well known and respected”, says the Director.