In practice this means that customers get the best performance, fuel economy, extended maintenance intervals, reduced maintenance and can even prevent failures. This ultimately saves money too.
Introducing the service portfolio in India, Donald Anderson, Country Head – Lubricants, Shell India Markets Pvt. Ltd., stated: “The launch of the Product Plus service portfolio reinforces our strong commitment to providing value to our customers. Shell has been a global front-runner in the lubricants industry in providing customers products with state-of-the-art technologies and innovative as well as effective services. We are determined to bring to our customers in India the same success drivers to enable them to experience their benefits.”
Shell’s Product PLUS portfolio has a wide range of services to meet the needs of B2C and B2B customers in India. Some of the services included in the portfolio are Shell LubeAnalyst, Shell LubeAdvisor, Shell LubeClinic, Shell LubeCoach, Shell LubeExpert and Shell LubeVideoCheck, with the latest addition to the family, Shell LubeMatch. This web-based tool is designed to help customers match their vehicles and engines to the correct lubricants, whether in the commercial vehicle, industrial or off-road sectors. The website, www.shell.com/lubematch/ is simple to use with drop down menus and provides recommendations for the right lubricants for your equipment or vehicle within seconds.
Mark Raynes, Shell’s Global Services Manager, commented: “We have had a tremendous response to the launch of our new range of Products PLUS service across the world. For example, the online service Shell LubeMatch has witnessed over 2.5 million users already worldwide. The Shell LubeMatch service, which is available in 94 countries and 19 languages, is one of the most important services to us as it puts information that enables our customers to make the right lubricant decision through a free online tool. Now finding answers to important lubricant questions is easy! Our services are already demonstrating the value that product can deliver in real life cost savings and improvements for our customers.”
Shell’s Product PLUS helps the customers get the best performance and efficiency from Shell products. The company plans to continue investing in new innovative services to help customers realize maximum benefit from Shell’s products. The new range of services is already saving a significant amount of money for Shell customers around the world. Shell makes and sells more than 3,000 different lubricants to meet customer needs across a wide range of applications. These include consumer motoring, commercial transport, mining, food processing and power generation. It has five lubricants research and development centres in the UK, Germany, France, the US and Japan.
Shell manufactures some of the world’s most efficient engine lubricants. Its portfolio of lubricant brands includes Shell Helix, Shell Advance, Shell Rimula, Shell Rotella, Shell Tellus, Shell Cassida, Shell Spirax, Pennzoil and Quaker State. All these brands cater to different segments of automobiles.
Shell is the largest and most diversified international investor in India’s energy sector, with nearly $1 billion invested already. It is the only international oil company to have a fuels retailing licence in the country. Shell interests in India include LNG, lubricants, LPG, bitumen manufacture, aviation, marine, technology licensing, software development, a financial services centre and basic R&D.; It is also a major private sector supplier of crude, products and chemicals to public/private sector oil companies.
