Siddhi Vinayak Logistic Ltd. (SVLL), one of the fastest growing specialist road transportation and logistics companies in India, has announced the launch of “Driver’s Day” Campaign, its CSR initiative in appreciation of truck drivers who are the backbone of road logistics industry. Actress Karisma Kapoor and industry veterans graced the occasion in support of the noble cause.
As part of its CSR initiative, the company will celebrate September 17 as “Driver’s Day” in India year-on-year to recognize and celebrate the hard work and contribution of the drivers towards the growth of the logistics sector in India and their role in nation-building.
Commenting on the occasion, Mr. RC Baid, Chairman & Chief Mentor, Siddhi Vinayak Logistics Ltd., said: “Logistics sector is the backbone of the Indian economy, and drivers play a pivotal role in shaping the future of this industry. SVLL is one of the largest fleet owners in the country, owning a fleet of over 5975 commercial vehicles. Ever since I have ventured into the transportation business, I have been very concerned about the situation of Indian drivers who face a serious challenge as the infrastructure, security and support provided for drivers in India is close to non-existent. There is pressing need to orient these drivers, accord them the security, dignity and respect they truly deserve for their relentless day-to-day struggle and contribution towards economic development of the country. Through this unique initiative, we would like to encourage their spirit and acknowledge their contribution to our society.”
Ms. Karisma Kapoor, the special guest at the campaign launch event, observed: “I would like to take this opportunity to applaud and thank all the drivers in India who are working in difficult conditions, through odd-hours, away from family and friends, just to keep our lives going smoothly. I am pleased to be here to launch the ‘Driver’s Day’ Campaign and I am looking forward to the special day and the celebrations planned by Siddhi Vinayak Logistic for the drivers”.
As part of the “Driver’s Day” Campaign, several pre-event projects will be undertaken. One of them will be road safety training given to all the drivers. On September 17, various initiatives like health camps, education for drivers’ children, gift distribution, special food arrangements and many such driver engagement activities will be undertaken across the country to encourage and support drivers. Going forward, every year this day will be made special for all the drivers in the country.
“In line with our commitment to honour and create respectable livelihood for drivers, we launched the ‘Chalak se Malak’ CSR initiative last year to ensure professionalism amongst the drivers and to give them a social status by allowing them access to own the trucks they drive. The ‘Driver’s Day’ Campaign is an extension of our support to the drivers in the country who are the foundation of the logistics industry. We would like to take this opportunity to thank all the industry veterans who have come in support of this cause and made themselves available at this launch event”, said Mr. Deepak Baid, Director, Siddhi Vinayak Logistic Ltd.