SML ISUZU, the Indian commercial vehicle manufacturer, has signed a Letter of Agreement (LOA) with the Falcon Group to establish its first dealership in Dubai, UAE, thereby expanding SML ISUZU’s export business. This marks a significant step in the company’s international expansion strategy.
The Falcon Group, a reputed business house known for its expertise in the automobile sector—particularly luxury vehicles—as well as the oil & gas, aerospace, and hospitality sectors across the UAE, GCC, Africa, and Europe, has collaborated with SML ISUZU to enhance its dealer network in the region.
The LOA was signed by Mr. Prashant Kumar, Chief General Manager of Marketing at SML ISUZU, and Mr. Feras Nabhan, Chairman of the Falcon Group, in the presence of Mr. Manoj Handoo, Head of Exports Business at SML ISUZU, and Mr. Shashi Nair, Manager of Business Development at the Falcon Group.
Mr. Kumar expressed optimism about the partnership, highlighting its potential to boost customer engagement and strengthen SML ISUZU’s presence in the UAE market. He extended his best wishes for a successful collaboration. This milestone is expected to pave the way for enduring relationships and enhanced market presence for SML ISUZU on the international stage.