In its bid to expand sales and service operations in Kerala, SML-Isuzu has recently appointed Masco Motors as its authorised service centre 
located at Kozhikode. Mr. V. Nilakantan, Chief Manager – Marketing, inaugurated the centre in the presence of an august gathering.
This service centre with all modern facilities will meet the entire requirements of the SML-Isuzu customers in the State.
During an interaction with R. Natarajan, MOTORINDIA Managing Editor and Publisher, Mr. V. Nilakantan said the company enjoys a sizeable market share in Kerala, which also tops in the company’s overall sales in trucks for many years. This has been made possible only because of the high product quality and the most reliable and trusted vehicle delivery by SML-Isuzu.
He said that in order to meet the specific needs of customers in the State, SMLI has appointed its third authorized service centre and spare parts outlet, apart from the strong eight-dealer network and two authorized service centers. SMLI has already had its stronghold in 9-tonne capacity vehicles and enjoys 45 per cent market share even during the market slowdown and economic recession. Diesel price fluctuations, interest rate hike and the ban on sand mining accounted for the slowdown in retail sale.
However, Mr. Nilakantan is confident of mobilizing more retail volume during the last quarter of the fiscal.
Needless to mention that SMLI buses are very popular in the State with their stylish look, riding comfort and low operational cost. All this may fetch a reasonable volume during the school season which is yet to begin, he added.
Mr. P.M. Abid, business management graduate form LEEDS University, who has started the SMLI franchisee, is confident that his educational background with proper guidance and support from the organization would help him meet the customer needs in a better manner.