Ganguly’s vast experience, a big boost for the new entrant
Su-Kam Power Systems Ltd., the leading player in the power back-up industry in India, launched Su-Kam ‘Automate’ (automotive battery) and marked its entry into the automobile segment in western India. The Automate has been tested in south Indian markets and a phased roll-out began with the launch in western India.
Available in different capacities, the Automate is suitable for different vehicle types – be it hatch backs, sedans, SUVs, trucks, buses or tractors. The product, backed by a strong in-house R&D, is in line with Su-Kam’s efforts to design customised solutions for specific niche market needs.
Speaking on the launch of this new range of product, Mr. S.B. Ganguly, Board of Director at Su-Kam (Ex-Director – Exide Industries), said: “With the launch of the Automate, we have now entered the automotive battery segment. With our best-in-class technology, products and after-sales service, we are confident that we shall be occupying a substantial market share in the automotive battery segment soon. Backed by technological innovations, our range of automotive batteries have been designed to ensure that the vehicle runs smoothly despite rough terrains or extreme weather conditions.”
Available across a network of 15,000 dealers and distributors, the Automate is specially designed to handle the vehicles’ power needs in any possible condition. Su-Kam Automate is powered by the All Weather Technology (AWT), a unique feature that ensures reliable performance for the vehicle in all terrains and weather conditions.
Excessive heat and over-charging are the two main reasons for shortening the battery life of vehicles. Backed by AWT, the Automate ensures superior performance even in the most demanding conditions and is sure to deliver superior power throughout its entire life span, thus making it the right choice for every vehicle owner.