In the past, major logistics players operated in a world where cost efficiency, standardization and productivity were the keys to success. As days went by, the impact of digitalization changed the focus towards transforming the market. Modern, technology driven entrants at present, are able to adapt better to the emerging imperatives such as agility, customer satisfaction and constant innovation.
Subham, one of the most prominent logistics aggregator in India, offer cost effective and dependable logistics solution across the country, with nearly 40 branches.
For Mr. P. Sundarraj, Managing Director, Subham Group, the world of logistics business kick-started back in July 2002, when he personally transported a set of valves in a co-owned car, from Trichy to Chennai for Rane TRW.
Soon, Mr. Sundarraj was joined by Ms. S. Subhashree, the present Joint Managing Director, Subham, who shouldered the business challenges right from queuing up in railway booking counters, supporting him in operational aspects to fulfil the service and business commitments.
By then Mr. Sundarraj was able to manage his entire sprinkler investments from a single mobile phone and a simple desk-space in his living room with a PC, which evolved into a SOHO Office atmosphere, eventually paving the way to an enhancing business.
The growth in business soon came in the form of 2 cars, 3 light trucks which marked the first level of enhancement. The business soon increased to 7 trucks quickly by the end of 2 years of existence.
This swift growth took the company from Trichy, to a purposeful and an elegant branch office in Pune during 2005. However, nature posed as a challenge, which contributed to deeper losses, in terms of finance and lives. Deaths of trusted drivers and numerous vehicular damages lead to Mr. Sundarraj’s peers, advising him to shut down the business.
But being highly motivated, Mr. Sundarraj, passionate about the word YES, he refused to stop and began working harder to restore Subham’s presence in the market. Encouraged by the quote, “There are no wrong turnings”, Mr. Sundarraj reengineered his business operation with well-trained drivers, vowing them to keep away from accidents.
This allowed the company to have trained drivers and planned approaches to operate the material movement and well-designed strategies to ensure timely and safe delivery of the booked materials.
This was considered as the turning point for Subham, with the successful combination of business development and well-planned operational strategies calling the shots for success.
With an office space, with not more than 8 personnel in 2006, Subham went on to become a multi-locational logistics provider, with more than 4 branches across the country. The company value also increased from Rs. 21 lakhs to Rs. 16 crores in just 3 years. Subham has also recorded a Rs. 100 crores turnover in its 10th year and Rs. 204 crores in its 14th year.
Today, Subham is the home to a fleet of 200 vehicles with close to double third-party logistics associates, completely backed by about 700 skilled personnel. The company is also equipped with some of the latest vehicle maintenance software and technology solutions like Asset Tracker.
Versatile applications like Service Tracker and Tyre Tracker have been introduced to keep track of the trucks and maintain better service capabilities and cost effectiveness. Subham is also equipped with a GPS tracker kit for every third-party logistics associate trucks, in order to pinpoint accurate movement.
At present, Subham also has a very user-friendly and well-constructed customer and vendor management system, namely, Subhamchannel.com. This has enabled customers and service associates to track movement, keep track of stocks and monitor commercial transactions in terms of bills and payments, ensuring 100% transparency clubbed with cashless economy practices even before demonetization impact pitched in.
With a whopping 2,50,000 square feet warehouse space, a one-stop shop with indoor vertical stacking & storing, value adding, and distribution services enables Subham to provide total project management solutions to the customers, at affordable costs.
At Subham, new values for industry verticals such as automobile, FMCG, healthcare, pharmaceutical, textile and food are created, to satisfy the requirements of their customers, especially when it comes in the business of logistics.
Through their service commitment, they try to compete with cost effectiveness in comparison with the rest of the world. Reports suggest that the logistics industry in developed countries worldwide averages at 8-9% productive expenditure while in India it is at 12%. With aforesaid technology initiatives and best practices, they have matched the global performance of 9% average operational spends. A fact and facet to count them for cost effective service.
The launch of Subham Expressways LLP adds to the list of historical achievements in the large sized logistics solution space. Subham Express cargo LLP, yet another dedication to its stable, was recently started to handle logistics services for textile sector – towards moving consignments from north India to regions down south.
The company is also working towards enhancing the technological space with the help of artificial intelligence and IoT solutions in near future, taking them enroute to a logistically superior business space.
An aspiring milestone of $5,000 million worth billing enabled by a 1,250-plus skilled talent pool, aptly supported by 5,00,000 sq. ft. of warehouse space, 100 plus clientele brands spread across 30 plus industry sectors, is an ambitious goal set by Subham, to be achieved by 2020.
They are currently working at 4PL and 5PL logistics solutions. It is their wish to expand their horizons globally in the future and become an all-rounder in providing complete logistics solutions with all modes of transportation and freight handling.
“An aspiration that shall not remain a dream, under the circumstances witnessed thus far in our travel. Subham – not just an auspicious end, but a beginning for long lasting relationship in the world of logistics.”
“An aspiration that shall not remain a dream, under the circumstances witnessed thus far in our travel. Subham – not just an auspicious end, but a beginning for long lasting relationship in the world of logistics.”