A proven supplier of automotive cables and halogen bulbs, Suprajit Engineering made an impressive debut at the show. Visitors were able to get a glimpse of the company’s wide gamut of offerings including motion control products, lamps & lighting solutions, vehicle clusters and other products for the aftermarket. Ramesh. N, Sr. General Manager – Aftermarket, Suprajit Engineering Ltd., shares details.
Aim of Participation
Automechanika Dubai is a gateway to African countries so we expect good footfall from Middle East and Africa. This is our first participation at this show and the response has been quite good. This is a good platform for aftermarket products, especially for Indian vehicles running in this part of the world.
Export Biz
Exports contribute around 10-12% of Suprajit’s aftermarket business. We have around 10-12 distributor partners in the Middle East and Africa region and through this platform, we hope to penetrate further and add new channel partners.
Product Offerings
We have two strong aftermarket brands – one is Suprajit under which we offer mechanical control cables and the other is Phoenix under which we have halogen lamps and LED solutions. We also manufacture non-asbestos brake shoes using Korean technology and have set up a new manufacturing facility for the product in Bangalore. We also offer instrument clusters which we currently supply to a couple of OEMs in India.
Aftermarket Segment
The aftermarket business accounts for nearly 12% of Suprajit’s total turnover. It is performing quite well with a growth of over 20% post-COVID.