SVA Rikkon Lubes, founded 20 years ago as a family-owned business, began its foray with tyre and lubrication systems. Gradually, the company ventured into the molding industry catering to big industrial sectors and later created a name for itself in the area of grease lubrication. Industries like rubber processing machinery, plastic injection molding, steel, wind turbines, cement, mining and machine tools are well-versed with SVA Rikkon Lubes’ automated lubrication systems.
ExpertSpeak – Mr. K.R. Arun Kumar says: “Currently we are focusing on the CE sector. We have developed LRA pumps with self-motors designed specifically for this sector. These pumps are sturdy and can handle hazardous and dusty construction locations. Our USP is that we are strongly backed by in-house R&D and are capable of tailor-making products for our customers.”
Product Highlight – SVA Rikkon makes specialized Octo-Mini pumps that are used for forklift operations with an aim to ease the work of OEMs.
Market Pie – As a wholly-owned Indian company, SVA Rikkon Lubes enjoys 85 per cent share of the market pie in the plastic and induction molding segments. Globally, it has 10-15 per cent market share.
Footprints – SVA Rikkon supplies its products to OEMs across India and exports to 17 countries around the world, including European countries, Australia, South Africa and to many companies in China.
Challenge – Mr. Arun Kumar says: “Most CE customers are not educated about the equipment they buy. They do not calculate the overall cost they are incurring during operations and completion of projects. We educate them on how if they maintain the equipment they can increase profitability. The awareness is gradual. OEMs are not interested in offering warranty to them. Its them who suffer because of the lack of knowledge on part of the customer. As part of our responsibility we conduct educational workshops across India with the help of the OEMs. As the only R&D center recognised by the Ministry of Science & Technology, SVA Rikkon Lubes works directly with OEMs and promises to offer quality products at low cost.