The ‘Diesel Bharo – Truck Jeeto’ campaign will give customers a chance to win Tata Motors’ vehicles or free diesel and has been rolled out at 27,000 IOCL pumps across the country
Tata Motors, India’s largest commercial vehicle manufacturer, has joined hands with Indian Oil, the largest retailer of petroleum fuels, to launch the ‘Diesel Bharo – Truck Jeeto’ campaign to boost diesel sales during the festive season. The campaign was formally launched by Gurmeet Singh, Director (Marketing), Indian Oil and R T Wasan, Vice President, MHCV Product Line, CVBU, Tata Motors at an Indian Oil outlet at Sarsan on the Mumbai–Pune highway. The campaign will run for a period of 90 days. Customers making a diesel purchase of 50 litres or more on a single bill from an Indian Oil outlet from September 10 to December 8 will stand a chance to win a bumper prize of a brand new Tata Ultra truck at the end of every 30 days.
Further, as many as 45 lucky winners will take home a Tata Ace Gold every alternate day. In addition to this, 10,000 lucky customers also stand a chance to win high-speed diesel worth Rs 1,000 each. To participate, the customers will have to send a simple SMS to 99114 10000 with details of their bill and quantity. Speaking at the inaugural function, R T Wasan said, “At Tata Motors, we are proud to continue our long-standing association with IOCL, leveraging each other’ strengths to offer superior products with guaranteed performance. Through this campaign we will be reaching out to all our customers to promote the use of high-quality, high-speed diesel, Tata Motors’ genuine oil and Tata Motors’ DEF from the largest network of IOCL and TML channel partners.”
“We are continuously supportive of campaigns that create new benchmarks for innovation. Our trucks have always been responsive to the adoption of newer innovations, assuring customers of a smooth quality drive,” he added. Speaking on the occasion, Gurmeet Singh said, “Indian Oil has always strived to serve every single customer to the best of our ability. This campaign is yet another initiative in our efforts to engage with and delight our customers. I am sure that with this campaign, more and more customers shall become a part of the Indian Oil family and give us an opportunity to energise their lives.” This offer is available at over 27,000 IOCL fuel stations across the country.
