T1 PRIMA Truck Racing Championship at Noida circuit on March 23
Tata Motors has announced the launch of the T1 PRIMA Truck Racing Championship to bring truck racing to India for the first time. 
Sponsored by Cummins, WABCO, JK Tyres, Castrol and Accenture and co-sponsored by Tata Steel, Setco Automotive, RSB Group and TRW Steering Systems Ltd., the Championship will be held at the Budh International Formula 1 Circuit in Greater Noida on March 23.
Making the announcement, Mr. Karl Slym, Managing Director, Tata Motors Ltd., said: “Through the T1 PRIMA Truck Racing Championship, we are introducing yet another pioneering initiative in the Indian trucking space. We at Tata Motors are ready to embark on yet another milestone of HORIZONEXT, with the highest levels of performance and competitiveness of our trucks, to take customer engagement to another level. Formula 1 is the pinnacle of 4-wheeler racing in the world, and we at Tata Motors are taking the initiative to make the T1 PRIMA Truck Racing Championship as the pinnacle of truck racing in India. With this, we are not only adding an exciting new dimension to one of the largest trucking markets in the world, but also connecting our passion for trucks to the larger Indian audience.”
Mr. Ravi Pisharody, Executive Director, Commercial Vehicle Business Unit, Tata Motors, said: “As a leader in the Indian commercial vehicle space, Tata Motors has been leading the transformation in the industry. The Tata Prima marked the arrival of a completely modern truck brand, benchmarked to the global best, with its contemporary styled cabin, power-to-weight ratio, safety aspects, technology, quality and reliability. T1 PRIMA Truck Racing Championship is a great platform to showcase these technological advancements, through performance excellence, also enabling Tata Motors to connect with its fleet customers, many of them being well-travelled, well-educated second generation business owners, looking to add excitement to their business. Through this initiative, we also hope to trigger greater aspiration for trucking, given the industry is facing a serious dearth of truck drivers.”
WABCO as Braking Technology Partner
WABCO, a global technology leader and tier-one supplier of safety and efficiency systems to the commercial vehicle industry, has 
announced its participation in the country’s first-ever T1 PRIMA Truck Racing Championship as the official Braking Technology Partner.
Overall, six truck racing teams will compete in the championship showcasing 12 of Tata Motors premier PRIMA Model 4038.S trucks. WABCO will provide all competing trucks with a range of innovative products drawn from its portfolio of industry-leading safety and efficiency technologies. Each truck will be equipped with a fully integrated compressed air system that includes WABCO’s high-performance anti-lock braking system (ABS) alongside high-output compressor technology, advanced air processing systems and braking components.
“We are honored to sponsor Tata Motors’ T1 PRIMA Truck Racing Championship as its official Braking Technology Partner. WABCO’s participation in this event recognizes more than 50 years of partnership with India’s market leader in commercial vehicles,” said Mr. P. Kaniappan, Whole-time Director, WABCO India Ltd. “We welcome this opportunity to demonstrate the high performance of WABCO’s advanced safety and efficiency technologies in a racing environment which represents the most extreme conditions for heavy duty trucks.”