Tata Motors has announced the launch of its new smart pick-up, the Tata ACE Mega. With superior performance, enhanced looks, strong cabin with rated payload of one tonne, the new vehicle will offer the best-in-class fuel efficiency and lowest cost of ownership. It is indeed an innovative cargo transport solution in the SCV segment.
The Tata ACE Mega has been designed and developed for maximising revenues of the transport operator by ensuring more trips, more load carrying capability in low turnaround time and meeting the requirements of both intra- and inter-city transportation, and can be easily driven on any kind of terrain. The vehicle is strategically designed to perform all tasks of a small pick-up and hence will be an all-rounder in this segment, helping the operator elevate his/her business.
At a launch price of Rs. 4.31 lakhs, ex-showroom, Thane, the Tata ACE Mega is available in an attractive Azure Blue color. This power-packed small pick-up will be available initially in seven States – Uttar Pradesh, Rajasthan, Madhya Pradesh, Bihar, Orissa, West Bengal and Tamil Nadu – and will expand to other States in a phased manner.
Said Mr. Ravi Pisharody, Executive Director, Commercial Vehicle Business Unit, Tata Motors Ltd.: “Tata Motors has been a pioneer in creating and growing the Small Commercial Vehicle market in India with its varied portfolio in this segment. With the advantage of being the market leader in the segment, we know our customer requirements very well and the ACE Mega is one such product which emerges out of our in-depth knowledge and consumer insight. With the introduction of the ACE Mega, we are confident that it will become a key business partner for millions of entrepreneurs and market load operators across the country. Like other members of the Tata ACE family, it will strongly contribute to an entrepreneur’s bottom line of business operations and progressively increase the top line with segment-leading uptime.”
Tata Motors continues to develop its commercial vehicle products based on the three core vectors of DesigNext, PerformanceNext and FuelNext to cater to the evolving needs of customers. The Tata ACE Mega, which has also been developed on these core vectors, delivers a mega package of superior performance, increased profitability due to more speed and load carrying capacity, low cost of ownership and improved style and comfort.
The Tata ACE Mega will deliver best-in-class combination of power, speed and fuel efficiency. It comes equipped with the technically advanced 4th generation 2 cylinder 800cc DiCOR engine, which delivers a power of 40 hp. The light weight aluminium engine and the smartly calibrated 5-speed gearbox facilitate a smooth drive and enhance fuel efficiency.
The strong and rugged front and rear leaf-spring suspensions and axles make the Tata ACE Mega the perfect vehicle for varied load and road conditions. Best-in-class speed of 90 kmph ensures more trips due to the low turnaround time. In an economic environment where the cost of fuel is the biggest expense in business, the vehicle will offer the Indian customer best-in-class fuel efficiency of 18.5 kmpl.
Aesthetically designed in-house, the Tata ACE Mega comes with a comfortable cabin and an ergonomically located driver console, glovebox with lock, provision for music system, mobile charging facility, digital clock and full fabric seats. Features such as leaf spring suspension with rigid axles both in the front and rear, truck-like construction, 7” vacuum booster in the braking system, etc., make it the most suitable vehicle for different applications. On the exterior, stylish body colored bumper, new front protective wheel arch eyebrows and sporty body graphics, and wide angle ORVM on both sides further accentuate the vehicle’s stance.
Designed to deliver maximum customer value, the Tata ACE Mega offers a rated payload of one ton with a new reinforced load body. It also offers a suitable cargo load deck size for market load operation. The 14 inch tyres, high ground clearance of 175 mm and gradeability of 30% ensure the stability of the vehicle on varied load and road conditions.
With over 1,800 service touch-points and a workshop at every 50 km, Tata Motors has the widest service network in the country. The new vehicle also comes with an assured warranty of two years / 72,000 km, whichever is earlier.