Kuwait Municipality banks on trucks from the OEM
Tata Motors, one of the world’s leading automobile brands, officially launched its new generation range of ‘Prima’ and ‘Ultra’ trucks in Kuwait, specially designed to meet the changing customer needs. The world-smart Tata Prima with its power, sustainable speed, safety and reliability, best-in-class aggregates, cabin features and comfort, is designed for long-distance and long hours of transportation. While, the Tata Ultra offers faster turnaround time and enhanced profitability for any goods’ carrying business, making it an ideal business utility vehicle partner for movement of materials across distances.
The launch of the new products is in line with the successful delivery by Tata Motors for orders from waste management and cleaning companies operating for the Kuwait Municipality. Tata Motors bagged contracts that include the use of its new generation Prima and Ultra trucks for municipality cleaning projects for the next five years. The company has emerged as the single-largest OEM to supply trucks spanning the heavy, medium and light categories for various applications for usage by the cleaning companies in the Kuwait Municipality.
“The quality of the trucks, and the strong service footprint, makes Tata Motors the perfect partner to support the Kuwaiti Government’s drive for modern and efficient civic infrastructure development. It is also the largest single order of Tata Prima trucks and is thereby setting new benchmarks for performance and success in international markets,” a press release stated.
Speaking on the occasion, Rudrarup Maitra, Head – International Business, Commercial Vehicles, Tata Motors Ltd., said: “Tata Motors is a well-known brand in Kuwait. With our new range of future-ready products, we will continue to play an active role in the commercial vehicles’ industry.”
“We will work closely with our customers here to develop and bring world-class products and solutions catering to varied needs of the country. The recent order is reflective of our commitment to be an integral participant in the international landscape as well. The vehicles will help boost brand visibility for Tata Motors. Further we hope to continue our long and rewarding partnership with the waste management and cleaning companies operating in the Kuwait Municipality,” Maitra said.
Tata Motors also conducted training workshops for the technicians and drivers to familiarize them with the vehicles, to have better drivability and performance. “We are confident that through our trusted partnership with Al Zayani Company, we will be successful in establishing a long-term relationship with our customers,” Maitra added.
Nail Alzayani, Managing Director, Al Zayani Group, said: “The new next-generation range of commercial vehicles by Tata Motors, the Tata Prima and Tata Ultra brand are shaped by technology, and is in every sense, giving GCC customers competitive business advantages. We cherish our partnership with Tata Motors and are geared to deliver a blend of high-quality and unique value to our customers in Kuwait.”