Tata Motors has launched four next-generation PRIMA heavy commercial vehicles for the very first time in Bangladesh, in partnership with Nitol Motors Ltd.
Prima LX – 4923S, setting new benchmarks in styling and features, the next-generation Tata PRIMA is a combination of power, world-class performance, fuel efficiency, superior technology and safety.
The Tata PRIMA has been built with technical inputs from across the world – an Italian cab design, engine technology from the US and Europe, gearbox expertise from the US and India, chassis frame know-how from Mexico, and sheet metal dies from Japan and Korea, combined with Swedish precision on a robotic weld line. Hence it is also referred to as the ‘World-Smart Truck’ by Tata Motors.
The launch of these new next-generation commercial vehicles marks Tata Motors continued efforts towards changing the trucking landscape in Bangladesh’ and consisting of a series of configurations on the PRIMA platform. In the tipper segment, Tata Motors introduced the PRIMA LX 2523.K, whereas in the cargo segment, it introduced the PRIMA LX 2523.T, PRIMA LX 4023.S and PRIMA LX 4923, all of which have different combinations of drivelines meeting end-user requirements for varied applications.
Commenting on the launch, Mr. Ravi Pisharody, Executive Director, Commercial Vehicles Business Unit, Tata Motors, said: “The launch of the PRIMA range in Bangladesh is an important milestone in Tata Motors’ continued expansion in the Bangladesh market and the SAARC region. As market leaders in Bangladesh, we are committed to shaping the commercial vehicle industry here with the latest global technologies, giving Bangladeshi customers competitive business advantages, with the trusted credentials of the Tata Motors brand. The Tata PRIMA shaped by technology, know-how and expertise with global standards of power, durability, payload, emissions and safety will enable customers to upgrade to a new-age truck, with new-age global specifications and systems, a result of customer feedback combined with years of experience in the trucking business. The range being launched today is world-class in every sense.”
Speaking at the launch, Mr. R.T. Wasan, Head – International Business, Commercial Vehicles Business Unit, Tata Motors, said: “We are proud to be associated with Nitol Motors, our channel partner in Bangladesh of over two decades. Nitol Motors is the leading player in the automotive industry in Bangladesh with whom we have set up a JV company NITA at Jessore for the assembly of our vehicles and also a Driver and Mechanics Training School at Kishoreganj. Over the years, our partnership has grown to make the Tata Motors brand the largest CV brand offering the widest range of products and aftersales support ensuring a high quality experience and unique value proposition to our customers. The launch of the new generation range of Tata Prima trucks will be another step to enhance the range of product offerings and further strengthen the Tata Motors brand position in Bangladesh”.