TATA MOTORS PROLIFE programme for CV customers launched

Low vehicle maintenance cost & improved performance aimed

TataMotors-Prolife

On the occasion of the World Environment Day, Tata Motors launched ‘Tata Motors Prolife’ a customer-focused service programme to recondition engine long blocks, aggregates and parts to ensure quality reconditioning which will result in superior performance of the vehicle. This new service programme will help extend the life of the aggregates using fewer materials than required for a new part/aggregate. The key benefits of reconditioned parts are high up-time, low cost of ownership and contribution to a sustainable environment.

Said Mr. Ravindra Pisharody, Executive Director, Commercial Vehicles, Tata Motors: “With an objective to provide our customers with utmost service support, we have started this unique service programme. It is our endeavour to always offer first-in-class service initiatives which add value. This programme will ensure quality reconditioning and reduction in down time of commercial vehicles for reconditioning and will result in low cost of ownership and superior performance. We want to enhance our after-market experience levels. They should be excellent, not only on the pocket, but across our chain. We are bringing in enhancements with equipment, manpower and processes for fast service, and we are sure that customers will see true value in such initiatives.”

Tata Motors has established two full-fledged facilities for engine long block reconditioning in Lucknow and Coimbatore to cater to customer requirements. Both these facilities recondition more than 19,000 engine long blocks in a year and also recondition various other parts of Tata commercial vehicles.

Tata Motors Prolife offers top aggregates and components like 6BT BS II/BS III, 697 BS II engine long block for Tata trucks and buses, Ace engine long block, Ace Zip/Magic Iris engine long block, 497 BS II/BS III engine long blocks for LCVs, electrical and electronic parts, turbo chargers, gear boxes, power steering aggregates, and brake components.

All Tata Motors commercial vehicle customers can avail themselves of these reconditioned parts/aggregates across 1,000 company authorised commercial vehicle dealer workshops and authorized service stations in India.