In October, Tata Motors initiated the Grahak Samvaad campaign to apprise customers about the 30+ initiatives for an enhanced after-sales experience, which was followed by the Grahak Seva Mahotsav, a free service check-up campaign, held in November
Tata Motors, India’s largest commercial vehicle player, organised a ‘Grahak Samvaad’ campaign exclusively for Tata Motors’ commercial vehicle customers from October 10-21, 2019. During this period Tata Motors’ employees engaged with customers and fleet owners to update them on the various initiatives the company has taken for enhancement of customer experience. The team also collected feedback from customers on their experience and expectations. The campaign was followed by celebrations of the National Customer Care Day on October 23. Tata Motors’ CVBU division celebrates this day every year to commemorate the day the company got its first customer.
On this day the first truck rolled out from its Jamshedpur plant in 1954. Associated channel partners, staff and customers are felicitated by the company for their long association and contribution. Meanwhile, ‘Grahak Seva Mahotsav’, a countrywide free service camp was also organised for Tata Motors’ commercial vehicle owners. This unique customer-centric initiative took place across 1,500+ Tata Motors’ authorised workshops from November 4-11, 2019. At this service camp, commercial vehicle owners were able to avail attractive discounts on spare parts and labour. The Grahak Seva Mahotsav conducted last year had received an overwhelming response with over 1.5 lakh customers visiting the camp.
Commenting on the occasion, Ramki Ramakrishnan, Global Head-Customer Care, Commercial Vehicle Business Unit, Tata Motors Ltd., said: “The trucking industry plays a major role in keeping a country’s economy moving. As the largest commercial vehicle brand, it is our responsibility to make sure our customers are provided with top-quality products and hassle-free experience. The Grahak Samvaad initiative coupled with Grahak Seva Mahotsav is a perfect opportunity for CV customers and fleet owners to ensure smooth functioning of their vehicle along with complete peace of mind to the driver. The success of these initiatives over the years has been extremely instrumental for us in developing fine products while providing world-class customer service. Through the unique initiative of ‘Sampoorna Seva’, we hope to deploy top-quality customer experience and convenience across our network partners.”
The company aims to achieve complete customer satisfaction and sustain it throughout the lifecycle of the vehicle. To achieve this, Tata Motors has launched a revamped version of Sampoorna Seva 2.0, a comprehensive and complete solution for the maintenance and smooth functioning of the vehicles. This umbrella of after-sales services includes maintenance, all type of repairs along with highway support or any breakdown which is attended to through dealers or Tata Motors’ authorised service stations’ network free of cost.