At the Futuroad Expo 2019, Tata Motors displayed two new variants, Ultra Plus 1418 and Ultra 814 AMT
Tata Motors, which, apart from India, is considered one of the leading commercial vehicle brands in South Africa, showcased two new variants, Ultra Plus 1418 and Ultra 814 AMT, enhancing the Ultra platform range, at Futuroad Expo 2019 in Johannesburg, South Africa. The Ultra AMT 814 is a variant of the existing Ultra range of vehicles for discerning customers looking for ease of operations. The Ultra Plus 1418 is a completely new model complimenting the HCV range of Ultra offerings. Powered by the Tata New Gen 5.0 litre common rail engine, Ultra Plus 1418 is a multipurpose offering in the HCV range that will be available in the wheelbase options of 4,900 and 5,300 mm.
The vehicle will offer a payload capacity between 7-8 tons, making it ideal for both medium and short-haul distribution. Ultra Plus 1418 gives a unique value for money proposition which provides class-leading attributes to ensure lowest cost of operations. Three models from Ultra range were showcased at the trade show, including Ultra 814, Ultra 1014 and Ultra 1418 along with three models from the Prima range – Prima 2528.K 6×4 Tipper, Prima 3338.K 8×4 Tipper and Prima 4938.S. The Ultra platform is modular with five deck lengths, five wheelbases and payloads ranging from 4-8 tonnes, designed to deliver across applications, making this offering a true business utility vehicle.
Commenting on the occasion, Rudrarup Maitra, Head (Commercial Vehicles) – International Business, Tata Motors, said: “Tata Motors is delighted to be here at the show with a significant display of our new range of products. Our presence here is not only a showcase of our capabilities in commercial vehicles, but also our commitment to the South African market. With our new range of future-ready products, we will continue to play an active role in the commercial vehicles industry here in South Africa and work closely with our customers to develop and bring value-creating commercial vehicle products and solutions catering to varied needs of the country.”
Len Brand, Chief Executive Officer, Tata Africa Holdings and Head of Distribution at Tata International, said: “We are privileged to be a partner of Tata Motors and to execute the vision they have for South Africa. We are continuously looking for opportunities to improve our customers’ interaction with our products and keeping their vehicles on the road is of extreme importance to us. To this end, we have invested in upgrading our dealer footprint and currently have more than 30 dealers who offer the full range of services including sales, service and spare parts. We have increased our 2S touch-points to 91. We facilitate financing solutions for customers purchasing vehicles from us and a vehicle warranty is included with all vehicles sold across the African continent to ensure complete peace of mind.”
Tata Motors gets global ranking of 31 out of 2,000
The company has risen from the 70th rank last year to the 31st on the Forbes’ World’s Best Regarded Companies’ list while it has also been placed 5th amongst global automobile manufacturers
One of India’s leading automotive brand, Tata Motors ranked 31 of 2,000 on Forbes’ World’s Best Regarded Companies 2019 list. The company has also emerged amongst the top five ranked global automobile manufacturers, joining 16 other Indian companies in this global list. Tata Motors’ rank leaped from 70th rank last year to 31st this year. The best regarded companies are selected on the evaluations of over 15,000 survey participants from more than 50 countries, who assess global enterprises on parameters such as trustworthiness, social conduct, company as an employer, and performance of the product or service.
Speaking on the occasion, Guenter Butschek, CEO and Managing Director, Tata Motors Ltd., said: “We are delighted to have been featured on the Forbes World’s Best Regarded Companies 2019 list. Being in the top 50, from a total of 2,000 and raising the Indian flag high with 5th rank across the global automobile industry is indeed a great feeling. It is a testament to the aspirational work that Tata Motors has been consistently doing on the business front while holding up the Tata Group’s ethos. We are very happy to have our efforts validated and we are further encouraged to keep the momentum going and create new benchmarks.”
Other Tata companies, which were also featured on the prestigious list, include Tata Consulting Services and Tata Steel.