Tata Motors, the country’s largest and among the top 10 CV makers globally, has firmly put India on the global map, as testified to from its export of 48,547 vehicles during the current fiscal. An official company spokesperson tells us how the Tata Motors brand has spread across the globe and why it is a truly home-grown global brand.
Excerpts:
Products exported
Tata Motors markets its range of trucks and buses, across the globe. Some of the popular vehicles exported include the company’s globally bench-marked range of Prima and Ultra. These have been developed with modern design and aggregates with global markets in mind. We also export a variety of premium buses and coaches, from luxurious inter-city travel options, to safe transport choices for school going children. Our fully built buses come in a wide range from 12 seaters to 67 seaters. In pick-up segment and SCV segment, Xenon XT and Super Ace have been a popular choice in many of the countries.
Major regions exported to
Tata Motors exports to nearly 47 countries, including:
Africa: In the continent of Africa, Tata Motors has significant presence in Algeria, Angola, Congo, Djibouti, Ethiopia, Ghana, Kenya, Morocco, Mozambique, Nigeria, Senegal, Seychelles, Sudan, Tanzania, Tunisia, Uganda, Zambia and Zimbabwe. We have a manufacturing base in Rosslyn, South Africa, which produces trucks ranging from 7 to 75 tonnes. We also have a JV with Senbus of Africa. Tata Motors has also provided technical assistance to the Senegalese Government to set up a bus-body manufacturing plant at Thies, called Senbus.
Latin America: Tata Motors has been wooing customers in Latin America since 2009. Bolivia, Chile, Ecuador and Uruguay are the major countries where we have presence.
Europe: Tata Motors is proud to have strong presence in Europe, through our design and development facilities – Trilix, our design and engineering partner in Turin, Italy and the award-winning Tata Motors European Technical Centre.
Russia: Our manufacturing base in Ukraine gives us access to local geographies and facilitates customisation and speed of delivery. Russia, Turkmenistan and Ukraine are key markets.
APAC: Tata Motors first ventured into the other Asia Pacific markets with its foray into Sri Lanka in 1961. In addition, Tata Motors has a substantial presence in Bangladesh, Nepal, Myanmar, Bhutan, Afghanistan, Indonesia, Malaysia, Philippines, Thailand and Vietnam. With an established presence in most geographies, and a dominant share of the commercial vehicle segment in various markets, Tata Motors is well on its way to realising its global expansion strategy.
Middle East: Tata Motors has been present in the Middle East geography since 1971. The regions include Abu Dhabi, Bahrain, Dubai, Iraq, Kuwait, Oman, Qatar, Saudi Arabia and Turkey.
The contribution from exports is 13 per cent of overall business.
Growth drivers
The Tata Motors brand is a perfect example of an Indian brand and is well known for its trust and reliability. Our products stand for maximum utility with class leading attributes in terms of built, space, fuel economy, robustness and features. We constantly work on our product and service offerings, and have kept up to the market place, with the launch of newer, refreshed versions our brands. Our new products are based on detailed market studies, current trends and customer feedback and we plan to constantly keep in touch with the market to determine customer preferences and will upgrade our offerings accordingly.
As the country’s largest CV and among the top 10 in the world, we continue to shape the commercial vehicle landscape, with the introduction of new CV technologies, with innovations in both products and services, catering to the ever evolving need of industries and transport businesses, offering best lifecycle cost.
Plans for 2017-18
We plan to enhance our presence in emerging countries, with a focus on APAC, Africa and Middle Eastern and LATAM, on the back of new range of world-class products like the Xenon, Super Ace, Prima and Ultra range of trucks. During this time, we will continue to enter into new markets and keep expanding our global footprint.