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In an interview with Rajesh Rajgor, Sanjay Shukla, Founder and CEO, TrusTech shared insights into his career journey and the evolution of TrusTech, the company he founded in 2021. TrusTech specializes in cold chain logistics, offering innovative, reliable, and efficient solutions for the transportation of temperature-sensitive goods. With a focus on last-mile delivery, particularly in the Quick Commerce (Q-Commerce) space in Maharashtra and Gujarat, TrusTech operates a fleet of temperature-controlled vehicles, including Bolero Pickups, Eicher trucks, and Tata Motors vehicles. The company’s commitment to technology integration, real-time monitoring, and driver training has positioned it as a key player in the logistics industry, providing unparalleled service to clients in sectors such as food delivery, pharmaceuticals, and perishables.
Sanjay Shukla’s career in the logistics industry took off with a deep focus on cold chain logistics. His journey began with a formative experience during the early days of his career in 2012, where he worked with the Akshay Patra Foundation. The Foundation, which feeds millions of children, presented Shukla with a firsthand look at the challenges of maintaining the quality of food during transportation, especially for temperature-sensitive meals. This experience led him to recognize the crucial role that precise temperature control plays in the logistics of food distribution.
“I realized early on that moving temperature-sensitive goods requires more than just transportation; it requires an integrated approach to ensure quality is preserved at every step,” says Shukla. His exposure to such challenges sparked his interest in developing better solutions for cold chain logistics, which he later applied in his professional journey.
After this pivotal experience, Shukla joined Sical Logistics, a company promoted by Café Coffee Day (CCD). His responsibilities grew over time, allowing him to manage transportation, supply chains, and operations across different regions. His diverse exposure to the logistics sector laid the foundation for the vision he later realized through TrusTech, a company he founded in 2021 to offer high-quality cold chain logistics solutions.
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The Birth of TrusTech and Its Unique Value Proposition
TrusTech quickly became known for its ability to provide reliable and precise cold chain logistics services. One key factor in the company’s success lies in its operational model, which combines owned assets with strategic external vendor relationships. This balance allows TrusTech to remain cost-effective and agile while maintaining the highest service standards.
Shukla emphasizes the importance of clear communication and well-defined processes in the logistics sector. “In cold chain logistics, having a clear statement of work is critical. We manage multiple clients with varying needs, from simple transportation to complex, temperature-sensitive shipments. Ensuring that everyone knows what to expect is fundamental to maintaining consistency,” Shukla says.
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An integral part of TrusTech’s operations is its control tower system. By dividing operational oversight into specific areas such as vehicle maintenance, temperature monitoring, and on-ground management, the company has been able to minimize risks and ensure reliability across all its services. “Our control tower allows us to oversee every part of the operation in real time, helping us mitigate risks and optimize performance,” says Shukla.
Reshaping Quick Commerce (Q-Commerce)
One of the areas where TrusTech stands out is in last-mile cold chain logistics. The company has been a key player in reshaping the Quick Commerce (Q-Commerce) space, particularly in Maharashtra and Gujarat. With the growing demand for ultra-fast deliveries, especially in sectors like food delivery, pharmaceuticals, and perishables, TrusTech has become a go-to partner for businesses requiring rapid yet reliable cold chain solutions.
Quick commerce, or Q-commerce, requires deliveries to be completed within a few hours of placing an order. TrusTech’s expertise in last-mile cold chain logistics ensures that temperature-sensitive goods are transported in optimal conditions until they reach the end consumer. “Q-commerce is all about speed, but it’s equally important to ensure that products like food and medicine reach customers in the right condition. This is where our last-mile solutions come in,” says Shukla.
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TrusTech’s fleet is specifically designed to meet these needs. The company operates a variety of 156 vehicles, including Bolero Pickups, Eicher trucks, and Tata Motors vehicles, which are equipped with temperature control systems to manage sensitive deliveries. These vehicles enable TrusTech to cover long distances while maintaining strict temperature control, particularly during the last leg of the delivery journey. “We’ve focused on ensuring our vehicles are equipped with the latest technology to handle temperature-sensitive products, whether it’s a small delivery in a Bolero Pickup or larger shipments in an Eicher truck,” Shukla explains.
Real-Time Monitoring Systems
A distinctive feature of TrusTech’s operations is its emphasis on real-time monitoring and reporting. Shukla’s team leverages Google Sheets to report operational activities as late as 3 AM, ensuring that there’s always transparency in the logistics process, no matter the time of day. “We want our clients to know exactly where their shipments are at all times, and that’s why we have set up a system where our drivers can update progress at any hour,” says Shukla.
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The system allows real-time data to be recorded and shared, which helps prevent potential issues from escalating. Clients can track the status of their shipments, including temperature logs and delivery progress, instantly through these updates. This seamless communication is part of TrusTech’s commitment to operational transparency and customer satisfaction.
Technology Integration for Operational Efficiency
TrusTech’s technology-driven approach extends beyond just reporting. The company integrates advanced GPS tracking systems and temperature monitoring solutions to maintain full visibility over its operations. This allows TrusTech to ensure that goods are being transported safely and that temperature requirements are being met at every stage of the journey.
“We use real-time tracking to monitor both the vehicle’s location and the temperature of sensitive goods, ensuring that the delivery is on track and conditions are optimal,” says Shukla. “This is crucial in industries like pharmaceuticals, where even slight temperature variations can affect product quality.”
This technological infrastructure also enables TrusTech to maintain high service standards, despite the complexity and fast-paced nature of the industry.
Operational Training and Driver Management
At TrusTech, driver training is a top priority. Given the temperature-sensitive nature of their shipments, drivers must be well-versed in managing cold chain requirements, including adhering to temperature settings and ensuring accurate data logging.
“We ensure that all drivers understand the importance of temperature control and how to use our systems to track and report conditions,” Shukla explains. “Our training program includes both theoretical education and practical, hands-on experience to ensure drivers are fully equipped to handle the complexities of cold chain logistics.”
TrusTech’s drivers are trained not just in driving but also in managing technical aspects of cold chain operations. This includes monitoring temperature readings, understanding vehicle systems, and ensuring that any issues are addressed immediately.
Growth and Future Outlook
TrusTech has also set ambitious goals for the future. With its focus on providing reliable and efficient cold chain logistics solutions, the company aims to achieve a compound annual growth rate (CAGR) of 9-10% over the next few years. TrusTech is exploring opportunities to expand further, focusing on the evolving needs of Q-commerce and other sectors requiring reliable cold chain services.
“We continue to look for opportunities to innovate and expand. While electric vehicles are gaining traction in the logistics industry, we are still waiting for the right technology that can handle the stringent needs of cold chain logistics. For now, we rely on our fleet of Eicher Trucks, Bolero Pickups, and Tata Motors vehicles, which have proven reliable and efficient in meeting our operational requirements,” says Shukla.
The company is also exploring partnerships with fuel providers like Indian Oil and HPCL, which ensures that its fleet has reliable access to fuel across its service areas.
Sanjay Shukla’s leadership of TrusTech is a testament to the impact of innovation, reliability, and customer-centric solutions in cold chain logistics. With a clear focus on last-mile delivery and Quick Commerce (Q-Commerce), TrusTech continues to set new benchmarks in the logistics industry, particularly in Maharashtra and Gujarat. By combining cutting-edge technology with a fleet of reliable vehicles like Bolero Pickups, Eicher trucks, and Tata Motors vehicles, TrusTech is redefining the logistics landscape for temperature-sensitive goods.
“We’ve built TrusTech to provide our clients with exactly what they need – speed, reliability, and precision,” says Shukla. “As we continue to grow, we will stay focused on delivering the highest standards of service and ensuring that every product we move is transported with the care it deserves.”