TVS Motor Company has just launched its premium executive deluxe 125cc motorcycle, TVS Phoenix 125, in Chennai. Dubbed by the company to be one of the most feature-filled products to roll off its lines, the vehicle is targeted at consumers who aspire to upgrade from just commuting to those who crave for a spirited ride experience without compromising on mileage.
TVS Phoenix 125 is loaded with premium features and backed by an all-new, highly refined 125cc EcoThrust engine that provides excellent pick-up with best-in-class fuel efficiency.
The bike promises to be a seamless combination of premium style and comfort with unique, first of its kind features in its segment.
Speaking at the launch, Mr. Venu Srinivasan, Chairman, TVS Motor Company, said: “We have developed an all-new engine for this motorcycle. It complements several unique features to ensure ‘premium ride quality’. This launch will increase our market share in the segment. We are now present in the economy, executive and premium segments of the motorcycle market.”
TVS Phoenix 125 is equipped with novel features that are usually seen in cars. For the first time in this segment, features such as a fully digital speedometer, backlit in premium amber, a digital fuel gauge, a low battery reminder, a trip meter, service reminder, soft texture grips and soft touch switchgear have been provided.
The riding comfort of TVS Phoenix 125 has been maximized by way of five-step adjustable ‘series spring’ suspension, high response damper and ergonomically positioned handle bar for superior riding control. It has the highest power-to-weight ratio in this segment. This aids in best combination of pick-up and high fuel economy of over 67 kmpl under standard riding conditions.
“TVS Phoenix will get a fillip with the festival season coming up, and we are targeting initial sales of around fifteen thousand per month, which will progressively increase”, Mr. Srinivasan added.
Vibrant graphics accentuate the elegant styling of TVS Phoenix 125, which comes in five dual tone colours, namely, Moroccan Red, Alaskan Green, Helsinki Black Silver, Belgian Black Red and Oxford Grey. Features like aircraft inspired decals, rotopetal disc brake, LED pilot lamps, an all-black engine, alloy wheels and a stitched dual texture, high density comfort cushion seat with premium upholstery increase the style quotient of the motorcycle.