TVS Motor Company (TVSM), leading manufacturer in the two and three-wheeler space, has signed an agreement with CSC Grameen eStores for its commercial vehicle range (3-Wheelers). The partnership will enable CSC Village Level Entrepreneurs (VLEs) to serve as a touchpoint for TVS Motor’s commercial vehicles. VLEs will facilitate the process of enquiry, purchase, test drives and/or delivery of vehicles, through the TVS 3-wheeler dealer network. The TVS commercial vehicle range comprising of TVS King Deluxe, TVS King Duramax, TVS King Duramax Plus and TVS King Kargo will get listed on the CSC e-store this weekend.
CSC Grameen eStore was started by CSC eGov, the apex enterprise set up with the support of the government of India to digitally empower citizens of India.
Announcing the partnership, Rajat Gupta, Business Head of Commercial Mobility, TVS Motor Company, said, “We are excited to be on the CSC Grameen eStore. This partnership will help us expand our reach to areas so far untapped. VLEs being integrated in the their respective ecosystems, will ensure that as our first touchpoints, they are able to explain the product proposition in a language and environment that customers are familiar with. It will not just facilitate sales but also bring about a deeper customer connect.”
Avani Kapoor, Senior Vice President, Business Head, CSC Grameen eStore said,“We welcome the TVS Motor Company on the CSC network. With a mission of ‘Atmanirbhar Bharat’, our aim is to bring world class products to rural areas. Commercial mobility is a key requirement for the country and its social and economic well-being. With TVS on the platform, VLEs get a wonderful portfolio of 3-wheelers to sell and customers get a great proposition to buy. We couldn’t have been more pleased.”