KING launched in Chennai
TVS Motor Company Ltd. made a formal entry into the three-wheeler market in India with the launch of the TVS King, India’s first 200cc two-stroke autorickshaw, by Mr. M.K. Stalin, Tamil Nadu Minister for Rural Development and Local Administration, and Mr. K.N. Nehru, State Minister for Transport, at a colourful function held in Chennai on March 9.
TVS Motor Company Ltd. made a formal entry into the three-wheeler market in India with the launch of the TVS King, India’s first 200cc two-stroke autorickshaw, by Mr. M.K. Stalin, Tamil Nadu Minister for Rural Development and Local Administration, and Mr. K.N. Nehru, State Minister for Transport, at a colourful function held in Chennai on March 9.
Coming in both LPG and petrol versions, the TVS King is provided with electric start and loaded with superior features. The vehicle, fitted with a higher capacity engine with the peak torque at lower rpm to take care of gradability without frequent gearshifts, promises good mileage.
A modern low friction 7-port engine that is high in fuel efficiency drives the TVS King. The engine operates at lower revolutions for a given road speed, thereby improving the reliability of the engine. Refined quality and engineering skills ensure that the TVS King will deliver high value to its customers, both in terms of styling and efficiency.
The vehicle comes with powerful twin 35 watt headlamps with bigger and brighter rear tail lamps. It has a single larger area windshield with laminated glass. Its interior is really attractive, with a well-designed dashboard, duel tone high quality seats and an integrated bumper. The electric start option reduces the driver’s fatigue. The vehicle has better head and legroom in the passenger compartment, while the suspension and the seat are so positioned as to optimize superior ride quality for longer duration.
Styled on the lines of a car, the TVS King redefines all performance characteristics like initial pick-up and power, comfort, convenience, fuel efficiency, reliability and safety to give pride of ownership to the driver. Optional accessories include stylish wheel covers, FM radio, a digital clock, an idol stand, floor mats and an additional rear bumper.
In his brief address at the vehicle launch function, Mr. Stalin appreciated the superior features of TVS King such as comfortable seating, electric start facility, maintenance-free battery, etc., and expressed the view that there would be a growing desire among car users to switch over to such a vehicle. Marketing of such products would be much easier too.
Referring to the origin and growth of the TVS Group and its contribution to Tamil Nadu’s industrial development, he said TVS Motor Company has been recording remarkable growth year after year. The company’s turnover grew from Rs. 100 crores in 1990-91 to Rs. 4,000 crores. It has also established a manufacturing plant in Indonesia, in addition to the existing plants in Hosur and Mysore.
Mr. Stalin had a word of praise for Mr. Venu Srinivasan, Chairman & Managing Director of TVS Motor Company, for his keen desire to transform Tamil Nadu as No.1 among States. The company has all along been striving to give a big boost to industrialisation by seizing every opportunity available. This is well reflected in its astounding growth since inception.
On the special occasion, TVS Motor also announced several family welfare schemes for autodrivers and their families. All TVS King owners would be offered a one-year free accident and healthcare policy. The company has tied up with reputed insurance companies for the purpose. This policy covers the owner and his family, i.e., wife and children, against medical care upto Rs. 30,000 per annum on a floater basis. The owner will additionally be covered by a personal accident policy for Rs. 1 lakh.
TVS King drivers would be provided with training in courtesy and friendliness and also training in safety and preventive maintenance.
TVS King drivers would be provided with training in courtesy and friendliness and also training in safety and preventive maintenance.
The company would be leveraging its existing distribution and service network in India and more than 50 countries abroad to market and provide superior customer experience in sales and service.
