The US is an all-important market for the company and the show was an ideal platform to display its TVS Eurogrip range of off-highway tyres
TVS Srichakra Ltd., one of India’s largest manufacturers and exporters of two and three-wheeler tyres and off-highway tyres showcased their TVS Eurogrip off-highway product range at SEMA Show 2019 held November 5-8 at Las Vegas, USA. The range included off-highway tyres for construction, industrial and agricultural use, including farm implements. As one of the top trade shows in the world, SEMA Show witnesses the industry’s brightest minds and out-of-the box products at one place in Las Vegas. In addition, it provides attendees with educational seminars, product demonstrations, special events and networking opportunities.
Last year, the show drew more than 70,000 domestic and international buyers. This year, the displays were segmented into 12 sections, and a new products showcase featured newly introduced ancillaries, parts, tools and components. The company’s stall was in the ‘Global Tire Expo’ section of the show at Booth 44241. Marketed under the TVS Eurogrip brand, TVS Srichakra showcased a range of tyres that included industrial pneumatic tyres, skid steer tyres, multi-purpose tyres, floatation tyres, tractor industrial tyres, tractor radial tyres, etc.
Speaking about their participation, P. Vijayaraghavan, Director, TVS Srichakra, said: “We were glad to be part of SEMA Show for the second time. We received an encouraging response during the show last year and look forward to a fruitful experience this time too. The US is an all-important market for the company and the show was an ideal platform to showcase our TVS Eurogrip range of off-highway tyres, which are designed keeping in mind the latest technological advancements and innovations in tyre manufacturing. We actively participate in trade shows across the world every year since this helps us understand markets and our customers better. We derive market insights that help us design and deliver top-quality products across the globe and establish ourselves as a leading global tyre brand.”