A total of 162 traffic signals covered
TVS Srichakra Ltd., the largest selling two- and three-wheeler tyre brand in India, recently launched its road safety campaign, Traffic Unjam, in Ahmedabad and Lucknow aimed at creating awareness on traffic rules and educating people on road safety measures.
In association with the City Traffic Police Department in both the cities, Traffic Unjam involved TVS TYRES’ volunteers acting as ‘traffic marshals’ holding placards at major traffic zones highlighting ‘ROADSENSE’ and traffic rules. This three-day event that took place in Ahmedabad from July 9 to 11 and in Lucknow from July 10 to 12 covered 81 traffic signals each.
Mr. P. Vijayaraghavan, Director, TVS Srichakra Ltd., said on the occasion: “At TVS Tyres, our core philosophy revolves around continuous improvement in all facets of its operations and ways to give back to the community. Over 30 years, we’ve leveraged our expertise to ensure your every ride is as safe as it is sensible. Since tyre care and road safety go hand in hand, we decided to look at a campaign that would benefit, not just the riders but the society as the whole. Our primary agenda is to address the concern of irresponsible driving, and we believe it is our collective responsibility to follow traffic rules. “Traffic Unjam” is one such initiative to educate people to avoid such encounters.”
According to WHO’s Global Status Report on Road Safety 2013, the total number of road traffic deaths worldwide remains unacceptably high at 1.24 million per year. With some caution, care and sound ROADSENSE the number of accidents can be substantially controlled.