Innovative augmented reality activity, a big attraction
TVS Srichakra Ltd. showcased its latest Agri Radial Tyre ‘Tigertrac’ for the European and global markets at the 28th International Tyre Fair held at Reifen, Germany, held during May 27 to 30. Organized by Messe Essen GmbH, this highly prioritized tyre manufacturing technology exhibition and conference attracted over 670 exhibitors from 44 countries.
Marketed under the TVS EUROGRIP brand, the Tigertrac is a newly developed radial agriculture tyre line suited to address both farm and road use. It promises to offer best flotation and excellent road performance with low fuel consumption and high resistance to wear and tear.
The Tigertrac tyres are manufactured on unique compact tyre building machines capable of assembling various tyre components in one revolution, a fully automated deposition, resulting in outstanding uniformity that reduces vibrations. The tyre rolling behavior highlights its longitudinal high angle lugs and more rubber area in contact with road.
The comfort ride comes from its make with polymer type and ratio for high damping properties. The maximum flex area close to the ground also makes it comfortable for the driver. Along with nanotech activators this allows high reinforcing cap base to achieve highest tear energy in all services and ambient temperature making it cut resistant.
Mr. P. Vijayaraghavan, Director, TVS Srichakra, said: “We are very glad to be a part of one of the top International tyre exhibitions to showcase our ‘Tigertrac’. During the designing and manufacturing process, we ensured that we looked into each one of the fundamental factors that affect a tyre in various conditions. Tigertrac is one such innovation from the house of TVS Srichakra that is highly efficient for the farm and road. Our distributors across the globe and visitors to our stand were highly impressed with our Agri Radial”.
Another interesting highlight of the TVS Tyre stall was the innovative augmented reality activity that captivated the audience. This is one of the latest innovations in the electronics industry. It superimposes graphics, audio and other sense enhancements from computer screens onto real time environments. TVS Tyre Augmented reality activity featured a Royal Bengal Tiger that could interact with any participant who stood on a given marker.
TVS Srichakra has strengthened its presence in Europe year on year with the EUROGRIP range of off-highway tyres and their participation in Reifen has added to their portfolio.